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    1. Celebrity News

    Meghan Markle’s Luxurious New ‘As Ever’ Launch Is Going Viral

    Jenny Proudfoot's avatar
    By Jenny Proudfoot
    Published 1 February 2026 In News

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    The Duchess of Sussex visits Tonga in 2018
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    The Duchess of Sussex continues to be front and centre in 2026, particularly given the ongoing success of her luxe lifestyle brand, As Ever.

    The mother of two has released multiple seasonal product launches since As Ever's creation, with her viral offerings from homemade preserves and flower sprinkles to her own line of Napa Valley wine selling out in minutes.

    And with Valentine's Day and Galentine's Day around the corner, Markle has officially forayed into chocolate, launching a new limited edition edit, curated exclusively for the February holidays.

    A post shared by @aseverofficial

    A photo posted by on

    "Say it with chocolate," reads the Duchess' tagline, as she releases a decadent As Ever chocolate collection, in collaboration with Compartès chocolatier.

    The As Ever x Compartès collection, handcrafted in Los Angeles, features four decadent flavours - milk chocolate with shortbread cookies and bee pollen, white chocolate with flower sprinkles and hemp hearts, dark chocolate with raspberry spread and sea salt, and dark chocolate with strawberry spread and champenoise brut.

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    And "inspired by fruit, florals and stopping to savour something sweet," Markle's latest creation promises to be "a love letter in chocolate", with each bar wrapped in a botanic print and retailing at $14 (£10).

    A post shared by @aseverofficial

    A photo posted by on

    "The first launch of our Valentine’s Day Collection is here," Markle posted to Instagram this weekend. "Thoughtfully made for sharing, gifting, and slow mornings at home with loved ones."

    Marie Claire Newsletter

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    A post shared by @aseverofficial

    A photo posted by on

    "Our Valentine’s Day As ever x Compartès collection is here!," she later added. "A love letter in chocolate, featuring our new Signature Chocolate Collection with our three beloved bars and introducing our newest delight, our exclusive Strawberry Dark Chocolate with Brut, available only in the collection."

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    This was branded as one of the most 'explosive' royal biographies in recent years, detailing the fallout between the monarchy, and the Duke and Duchess of Sussex.

    The Duchess' new limited edition collection has proven extremely popular, with the chocolate bars already selling out online.

    However, Markle's other artisanal products from herbal teas to signature candles are still in stock and available to buy on the As Ever website.

    Happy shopping!

    Jenny Proudfoot
    Jenny Proudfoot
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    Contributing Features Editor

    Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. After working at Marie Claire UK for seven years - rising from intern to Features Editor - she is now a freelance contributor to the News and Features section.

    In 2021, Jenny was named as a winner on the PPA's '30 under 30' list, and was also listed as a rising star in journalism.

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