This cult brand is launching affordable wedding dresses

As you know, if you can't afford a designer wedding dress (cost per wear and all that), there are so many high street wedding dress options that if anything, there is too much choice.

Which is why KITRI's new bridal line will either make things much easier, or much harder for you, depending on how you look at it. The cult London brand, known for its flattering dress, great tailoring and cool coats, has just launched a line of wedding dresses that you'll want to wear, whether you're getting married or not.

The nine- piece capsule collection caters to the modern bride, and puts a romantic twist on some of the styles we've come to love. There is the jacquard wrap dress in a luxe cream pattern, the fontana dress in lace, and two gorgeous jumpsuits. It basically caters to every bride’s needs; from the engagement party to the rehearsal dinner.

Shop now: SHOP THE BRIDAL EDIT from KITRI

Founder Haeni Kim tells me, 'We received a lot of requests for playful, wearable and affordable bridalwear from our customers since the launch of the brand, so I’m very excited about our capsule bridal collection. We have designed a collection of dresses and jumpsuits that will be perfect for many occasions surrounding a modern wedding. It is such an honour to be a part of someone’s wedding and can’t wait to see how our customers will wear them.'

The styles are all available online now, ranging from £195 to £245, an excellent excuse to buy more than one. I've already got my eye on the smocked 'He Loves Me' daisy print frock.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.