And if you love a good pair of trainers, take a look at the new Converse x Chinatown Market collaboration. They’ve created UV-activated shoes that change colour as soon as the sun hits them, and you’re going to want a pair immediately.
The classic Converse start off white, and once the sun hits them they begin to change into a multi-coloured dream. See how they transform in mere seconds in this Instagram video. Mesmerising.
Talking to Sneaker News about the amazing UV tech, Chinatown Market founder and lead designer Mike Cherman said: ‘I think that’s what’s so fun about this project.
‘It makes the shoe more than just a shoe. It’s a conversation pieces, something that’s unique the wearer.
‘These hues [on the shoe] change in their own way, and some colours will last longer while others will last for a shorter time period. It’s the beauty of the shoes: how unique they are.’
He continued: ‘It changes with you. You go to a music festival, the shoes are all bright and crazy in the sunlight, and the moment you step inside a tent, they go back to their pastel base and are different. That’s what’s so fun.’
The new Converse went on sale this weekend at £81 for the Chuck 70 Hi model and £77 for the Chuck 70s.
A limited number were offered to the public so sadly, the sneakers are no longer available on the Chinatown Market website. But if you really want to get your hands on a pair, there are a few listings on eBay at – you guessed it – an inflated price. If you’re willing to part with around £360 minimum, they’re all yours.
Better get saving.