Louis Vuitton is officially renewing its partnership with UNICEF

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  • And here's how you can help too

    For the third year in a row, Louis Vuitton has renewed its commitment to help vulnerable children around the world by partnering up with UNICEF with its Silver Lockit bracelets.

    The bracelet, which was inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most treasured belongings, is a symbol of protection, and signifies sealing one’s promise to help children in urgent need.

    It is available to buy now, with part of the proceeds donated to UNICEF, and comes in sterling silver, with a choice five colourful cord bracelets, from yellow to blue and pink.

    Although only in its third year, the partnership has already raised over five million US dollars for humanitarian support for children and their families, like those affected by the Syrian crisis. For example, in 2017, one and a half million Sryian children and their families were given access to clean drinking water.


    UNICEF also provides families with sanitation facilities and services, good and medical care, as well as clothing and blankets during the harsh winters.

    By joining Louis Vuitton and buying a bracelet, you too can #MakeAPromise and help those in need.

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