The lingerie brand that’s ditching the sizing charts

Hear hear


Hear hear

As if shopping for bras isn’t hard enough, then you’ve got the added pressure of fitting into certain sizes, which let’s face it, doesn’t do wonders for your self esteem.

Which is why we’re loving the work of British lingerie brand Neon Moon, who are ditching sizing charts altogether in favour of a more positive approach.

Instead of using the standard sizes of XS, M, L etc, the bras and knickers come in Lovely, Gorgeous, Beautiful, Fabulous and Stunning.

Which means going a size up is actually a good thing, because how can you ever feel bad if you’re going from fabulous to stunning?

Founder and CEO Hayat Rachi told Bustle, ‘Most of the time people are reduced down to a mere number on a measuring tape, and at Neon Moon we recognise that so much pressure is placed on people to fit a certain size, a certain norm’.

A photo posted by on

She added, ‘But why not compliment yourself and say, ‘Hell yeah I’m a size beautiful!’ rather than judge yourself on whether you’ve gained or lost inches — it’s about having fun in a body positive way.’

Well that’s something we can totally get on board with. Here’s to all being fabulous ladies!

If that wasn't enough, their Instagram feed is all about loving your body and none of their pictures are retouched.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.