Lanvin keeps it real for A/W’12 in new ad campaign

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  • The French fashion house, Lanvin, has cast 'real people' in its A/W'12 advertising campaign

    French fashion house Lanvin has cast ‘real people’ in its upcoming autumn/winter 2012 advertising campaign.

    According to the label, the new ads aim to celebrate ‘individuals with individuality. Reality… not reality stars’.

    Shot by photographer Steven Meisel, all the images feature a mix of regular people who range from just 18 right through to 82-years-old.

    Alber Elbaz, Creative Director of Lanvin, told WWD: ‘I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes.’

    He added: ‘It felt like a crazy family, and I like that.’


    The ‘crazy family’ includes a waiter, a milliner, a recent US immigrant and an 82-year-old lady who at the age of eighteen dreamt of being a model in Paris.

    There is even a slightly bedraggled family dog sitting on top of a luxurious velvet chair, surrounded by those opulent looking jewelled bags and shoes we lusted after when we first spotted them on the autumn/winter 2012 catwalk.

    Check out the Lanvin ad images above and tell us which one’s your favourite in the comments box below…



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