L'Oreal has created a breakthrough hair dye that doesn't contain ammonia and they could be one step closer to returning grey hair to its former colour
Experts at L’Oreal could be close to creating a hair product that can turn grey hairs back to their former colour.
L’Oreal always seem to be at the forefront of hair and beauty innovation and the latest project they’re working on is finding a way to return grey hair back to its natural colour.
Unfortunately, this new research and development is top secret but the company are confident that they will succeed – although it may be several years off. In the meantime, L’Oreal has just unveiled another revolutionary hair dye, one that doesn’t contain ammonia – so no stink and no itch or irritation!
Women have traditionally relied on hair dyes that contain ammonia to remove colour from hair, before the dye pigments get to work, but L’Oreal has just invented a new hair colourant called INOA [Innovation No Ammonia] that doesn’t contain any ammonia. INOA is far gentler on the hair, to the extent that it improves its condition with every use and can – almost – return hair to its pre-dyed condition.
There’s clearly a huge demand for ammonia-free hair dye as the first batch of INOA recently became available to salons and sold out in a flash.
‘This is exciting because it’s revolutionary,’ celebrity hair colourist Jo Hansford told the Mail. ‘It is much less aggressive and there is far less fade, which is a huge bonus for the customer, especially for women with fine hair.’