Gucci’s new movie star face

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  • James Franco to front Gucci fragrance campaign

    Spider-Man star James Franco will front the new Gucci men’s fragrance campaign.

    Franco, who played nemesis Harry Osborn to Tobey Maguire’s Spider-Man, will be the face of Gucci by Gucci, and will be seen in advertisements from this autumn.

    This will be the first men’s fragrance that the company has launched since the appointment of Frida Giannini as creative director, although a women’s version of Gucci by Gucci debuted last year.

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