First Look: Beyoncé turns up the Heat for perfume debut

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • SEE Beyoncé sizzle in the ad campaign for her first ever prefume - Heat

    Is there no end to the talents of Ms Beyoncé Knowles?

    She’s a singer, songwriter, actress, model, dancer, clothing designer, and now she’s branched out into the world of beauty too, with her first fragrance, Heat. Phew!

    Teaming up with perfume giant Coty, the superstar singer will launch the scent in February, and is pretty confident that her fans will love it.

    Speaking to WWD, she explained: ‘I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments… fans loved it. They were like, ”I love that, I’m getting that, why isn’t it out right now? I need it!”

    As the first time Mrs Jay-Z has worked on a scent from scratch, she was involved in every element. ‘Everything, from the bottle design to the name and the ideas for the commercials – that’s me. When I commit to something, I do it 100 percent,’ she added.

    So what to expect? Notes of red vanilla orchid, magnolia, neroli and blush peach combine with a heart of honeysuckle nectar, almond macaroon and crème de musk, blended with milkwood, tonka bean and amber.

    A steamy ad campaign features Bey in a sizzling little red dress – watch the first TV spot below:

    Reading now