It’s official, this is still the fashion world’s favourite beach bag

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  • If you’re looking for a timeless beach bag, I really only one word for you: LOEWE. Whilst there are many other beautiful designs out there, the Spanish luxury brand has managed to serve up the most desirable basket bag out there, and it’s still on everyone’s wish-list a few seasons on.

    Last summer, you were lucky if you could get your hands on it, that’s how quickly it would sell out, literally everywhere. It was first launched in three sizes, small, medium and large, with the brand’s logo embossed on a brown leather square on the front. Chic, minimal.

    It was soon seen on the arms of celebrities and influencers alike, and you too (if you were quick enough) could own this ‘it’ bag, for as little as £295.

    The good news is that not only is it back this season, but it’s now availably in a plethora of gorgeous styles, with the logo in deep blue and burnt orange.

    Now the basket bag does have some serious competition in the form of Paula’s Ibiza tote bag, which comes in bold colours and prints and is selling out fast.

    In fact, LOEWE celebrated the launch of its luxe version, the cushion tote, in Ibiza this weekend and guests including Susie Lau, Gala González, Bryan Boy, Gilda Ambrosio, Giorgia Tordini, Evangelie Smyrniotaki (Style Heroine), Chloe Harrouche (Loulou de Saison) were spotted admiring the bags, so you know it’s a new cult buy in the making.

    Between those two, you’ve got all your outfit options covered, from beach to office. Shop my favourite options below. Enjoy.

    Shop now: Basket Small Natural/Tan for £295 from Loewe

    Shop now: Basket Large Natural/Blue for £350 from Loewe

    Shop now: LOEWE Loewe x Paula’s Ibiza printed canvas tote bag for £595 from Selfridges

    Shop now: Paula’s Cushion Tote Prints Large Green/Yellow for £850 from LOEWE

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