11 cool and affordable brands that will make you forget Zara (maybe)

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  • You might not even get withdrawal symptoms

    No one needs convincing of how amazing Zara is, hardly a day goes by where a shiny new Zara delivery box doesn’t get delivered in the office. In fact, it was recently revealed that it has now surpassed Topshop as the nation’s high street favourite.

    But sometimes, let’s be honest here, it gets a bit annoying seeing three other girls on the tube wearing the exact same jacket as you.

    Which is why we thought we’d broaden your shopping horizons a bit and share a few cool brands we think you’ll love just as much.


    Think of this as Zara’s posher little sister (it’s own by the same group, Inditex). It’s got a slightly higher price point but the collections are better curated, still edgy, and have a definite premium quality to them.

    Shop now: Gingham dress with pom pom for £95 from Uterqüe


    Founded in Berlin but based in LA, Koshka is all about discovering up-and-coming designers, and it sells its own affordable line of quirky accessories and cool clothes.

    Finery London

    Finery London’s motto is simple: ‘Design that’s contemporary but forever, beautiful but accessible, for women who love clothes as much as we do.’ Think classics with a fun twist like a classic white shirt with oversized bows, or a gingham print jumpsuit.

    Shop now: Lotus Pleated Peonies Printed Dress for £149 from Finery

    A Common Space

    Another LA-based brand, A Common Space curates your wardrobe so you don’t have to. We love its modern essentials that are utterly timeless. Check out the Style Edit section to find out how to work the latest trends into your wardrobe.


    Head to Loéil for couture looks at designer prices. The aesthetic is feminine, structured but fun.

    Shop now: Soliel dress for £98 from Loéil


    This Korean fashion store is perfect if you’re looking for that hero piece that’ll transform your look.

    Shop now: Tartan square neck dress for £37 from Stylenanda

    Front Row Shop

    Dubbed ‘the Chinese answer to Zara’, Front Row takes inspiration from the catwalk for trend-led pieces at high street prices.

    Shop now: FRS oversized sporty coat for £82.62 from Front Row Shop


    We’re not quite sure why it took Stradivarius this long to become a thing in the UK, if we’re honest. Another one of Inditex’s babies, it’s got a bit of a younger vibe and is slightly cheaper too. What’s not to love?

    Shop now: Embroidered top for £29.99 from Stradivarius

    Pixie Market

    While Pixie Market showcases designers, it also has its own line of catwalk-inspired pieces. Their style is chic and contemporary, and new pieces often sell out fast.

    Shop now: Khaki snap button jumpsuit for £115 from Pixie Market

    Olive Clothing

    Olive Clothing is the perfect example of contemporary British fashion (it’s based in Cheltenham). We particularly love the embroidered pieces. Their flat lays on Facebook are also pretty good.

    Shop now: Button down sleeveless pinafore dress for £69 from Olive Clothing

    Style Mafia

    This Miami-based clothing brand is where fashion girls in the know go to shop affordable avant-garde pieces.

    Shop now: Exaggerated structured shoulder top for £82 from Style Mafia

    Now you know where to go the next time you need a trendy fashion hit.

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