Beyonce is undoubtedly one of the most talked-about women in the world, and from her use of flower walls in her pregnancy announcements to her 'Lemonade' album, everything she does is a talking point.
This was proven this week when the 'Single Ladies' singer encouraged fans to go vegan in return for tickets for life to her concerts.
Yes, really. Beyonce tickets for life are at stake here - but there’s a catch - there can only be one winner.
The 37-year-old took to her Instagram account this week to announce the competition to her 123 million followers.
Beyonce, who has been a very vocal in the past about her vegan lifestyle, announced that she would be offering American fans (another catch!) the chance to win tickets to see her in concert for life. And it’s not just her, the winner will also receive tickets for life to her husband Jay-Z’s concerts too.
But how long does a ticket ‘for life’ last? Well, Bey has specified - 30 years - with the recipient allowed to take a guest.
Announcing the competition with Greenprint, Beyonce posted to her account: ‘What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life. #greenprintproject’
‘We each have the potential to save our planet with our meal choices,’ the Greenprint site explains, estimating the worth of the prize at around £9,000.
Oh no - Beyonce tickets for life or cheese for life? That’s going to take some thinking.
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Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. She has worked at Marie Claire UK for seven years, rising from intern to Features Editor and is now the most published Marie Claire writer of all time. She was made a 30 under 30 award-winner last year and named a rising star in journalism by the Professional Publishers Association.
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