Jamie Oliver to open high street Italian restaurant chain
JAMIE OLIVER IS ready to take on his next enterprise and this time he will open a chain of high street Italian restaurants.
Having helped disadvantaged youngsters to find careers in catering and pressed the government to improve the quality of Britain’s school dinners, the celebrity chef now aims to create an affordable but high quality restaurant franchise.
The first restaurant will open in Bath next spring with others planned for Cambridge and Brighton. In total 40 restaurants are planned serving ‘authentic’ Italian food.
Dishes will be as cheap as £5 and Oliver says £10 will get diners a ‘hearty meal’. The 32-year-old plans to make every destination unique but is predicting large crowds – up to 4,000 a week.
Oliver said yesterday: ‘It’s always been a desire of mine to really tackle the issue of the quality of high street dining.’
He added:’When people eat at a Jamie’s Italian, I want them to really get into the food, maybe try something they wouldn’t normally try, but always be safe in the knowledge that they’re eating good stuff, prepared with love.’