Ted Baker has teamed up with a selection of top illustrators to launch a digital fashion portrait service
Ted Baker has teamed up with a selection of top illustrators to launch a digital fashion portrait service.
Launching this Saturday, the 17th March, Ted Baker is inviting fans ‘to put yourself in the picture’ to celebrate Ted’s S/S’12 campaign ‘The Great Exhibitionist.’
Shoppers are being asked to visit participating stores to try on pieces from the new S/S’12 collection and then strike a pose in one of Ted’s ‘Exhibitionist’ photo booths. As the photos appear in ‘Ted’s Drawing Room,’ illustrators will choose their muse and draw the looks that inspire them most.
The 100 lucky muses will then receive a signed, framed original illustrated version of their photo soon after.
The illustrators involved range from the more fashion oriented Jacqueline Bissett and Niki Pilkington, to the quirky caricature of Harry Malt to Michael Frith, one of the finest water colourists working today.
Participating stores in the UK will be London Floral Street, London Bluewater, Brighton, Manchester Trafford, Leeds and Glasgow.
Race you there!