You’ll never guess
We shop online and in store at Zara so often, we’re starting to think we might as well set up a direct debit to the store and save ourselves the hassle.
So we were a little bit surprised to find out, it’s not the UK’s number one online shopping destination. Nope, new data has revealed that the main culprit for online binges is none other than ASOS.
Internet marketing firm SEMrush looked at traffic data (encompassing direct traffic, and visits via referrals, search engines and social media) to a series of major e-tailer such as H&M, Zara, Urban Outfitters and more.
It found that thanks to its huge social media presence, ASOS came up trumps.
According to WWD, the report ‘shows that social media channels can be useful for [fashion apparel] retailers. In fashion marketing, using different channels allows brands to connect with niche audiences and diverse demographics.’
We shouldn’t be surprised really, because ASOS has a whopping 6.2m followers on Instagram alone, and a gigantic network of influencers all too willing to tag their #AsSeenOnMe outfits.
It also doesn’t hurt that a lot of ASOS staffers have tens of thousands of followers themselves to form the ultimate dream team. Go ASOS.
As for Zara, it still made in to a respectable number 4, behind H&M and Macy’s.
See below for the full list of top fashion e-commerce sites based on traffic…