This is officially the most popular online store

You’ll never guess

Penny Goldstone
By Penny Goldstone
published

You’ll never guess

We shop online and in store at Zara so often, we’re starting to think we might as well set up a direct debit to the store and save ourselves the hassle.

So we were a little bit surprised to find out, it’s not the UK’s number one online shopping destination. Nope, new data has revealed that the main culprit for online binges is none other than ASOS.

Internet marketing firm SEMrush looked at traffic data (encompassing direct traffic, and visits via referrals, search engines and social media) to a series of major e-tailer such as H&M, Zara, Urban Outfitters and more.

It found that thanks to its huge social media presence, ASOS came up trumps.

According to WWD, the report ‘shows that social media channels can be useful for [fashion apparel] retailers. In fashion marketing, using different channels allows brands to connect with niche audiences and diverse demographics.’

We shouldn’t be surprised really, because ASOS has a whopping 6.2m followers on Instagram alone, and a gigantic network of influencers all too willing to tag their #AsSeenOnMe outfits.

It also doesn’t hurt that a lot of ASOS staffers have tens of thousands of followers themselves to form the ultimate dream team. Go ASOS.

As for Zara, it still made in to a respectable number 4, behind H&M and Macy’s.

See below for the full list of top fashion e-commerce sites based on traffic…

  1. asos.com
  2. hm.com
  3. macys.com
  4. zara.com
  5. wildberries.ru
  6. forever21.com
  7. jabong.com
  8. gap.com
  9. urbanoutfitters.com
  10. zappos.com
  11. myntra.com
  12. uniqlo.com
  13. lamoda.ru
  14. victoriassecret.com
  15. trendyol.com
  16. dafiti.com.br
  17. boohoo.com
  18. zalando.de
  19. mango.com
  20. markafoni.com
  21. bershka.com
  22. next.co.uk
  23. laredoute.fr
  24. zozo.jp
  25. vip.com
Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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