ASOS just made shopping a WHOLE lot easier

Not that we needed an excuse

ASOS Flash Sale

Not that we needed an excuse

You’ve got to hand it to ASOS, they do make shopping online a dream, and we’re not just talking about all their amazing shopping hacks and discount codes.

We’re referring to the actual user experience. Because while doing some browsing at the weekend, as you do, we noticed a handy little feature that means you’ll be less likely to return your purchase.

You see they have a tool next to each product, which suggests which size you should buy the item in, based on your previous purchases. A little bit like Zara’s sizing guide if you will.

You need to be signed into your account, otherwise it won’t show up. But once you’re in, it’ll show under the ’size’ bit next to the product.

asos shopping

We all know how annoying it is when you order something and then it just doesn’t fit, the faff of returning etc. So this is the next best thing to trying on an item first.

Unless you hate going to actual shops, in which case this is just the dream.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.