Whether you’ve been adding some serious sartorial swagger to your look by sporting this season’s lady-like New Balance or rocking 2013’s Air Max 90s, we can bet you’ve always had a pair of Chucks somewhere in your closet...
Whether you’ve been adding some serious sartorial swagger to your look by sporting this season’s lady-like New Balance, or rocking 2013’s Air Max 90s – we can bet you’ve always had a pair of Chucks somewhere in your closet.
Classic fashion icons in their own right, Converse have been worn by a few too – from Debbie Harry, to Sarah Jessica Parker and Alexa Chung – the Chuck is as classic as a pair of skinny jeans and a leather jacket. But what happens then when an old classic meets the latest tech? The team at Converse are about to make the coolest pair of trainers ever, with the help of their brainy friends over at Google+.
The first ever ‘Chuck Hack’ workshops were held at The Cannes Lions Festival last June. As you can imagine, that kind of collaboration threw up some mind-bendingly cool results. The artists and techies ‘hacked’ their Chucks, which they treated as a blank canvas to create some amazingly inspired, absurd and witty sneaks.
Think shoes that critique your dance moves, a pair of trainers with an in-built guitar peddle or how about an app that controls LED lights on your kicks? What about a Chuck that’s also a phone? One Chuck got transformed into a Pirate ship instillation arts and crafts style.
Inspired, or what?
This week, Google + and Converse have been rounding up the most bleeding-edge creative talent in London to host workshops at the uber-cool Hoxton Gallery.
Want to be involved? Get yourself to The Hoxton Gallery before 25 November to mess around with the latest Google technology, smash-up and pimp your chucks, and hear from London’s finest creative voices. We’re particularly excited about Fashion East’s megastar, Ashley Williams’, lecture this Sunday. Ashley’s contribution is a particularly fluffy and sequined pair of hi-tops. Leafcutter John, the most cutting edge music producer and DIY DJ who uses layer every-day sounds to make music, in London is hosting his session next Monday.
You might want to start by digging out those Connies…