Why we’re obsessing over SHOW Beauty

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  • With a new dry-styling bar launching imminently, and a bevy of new and covetable hair product on the way, we can’t get enough of SHOW Beauty.

    Riding-high on the many successes since its launch in 2013, Tamara Ecclestone’s SHOW Beauty is launching its second SHOW Dry Salon this Saturday the 18th of June in Wimbledon Village – just in time for the tennis.

    It’s set to be a dry-styling Mecca. Think bouncy blow-dries, up-do’s and intensely repairing treatments with flexible opening hours, iPad’s and (a soon to launch) SHOW Dry app where you can book your appointments with the flick of a finger. We wouldn’t be surprised if we spot Kim Murray having her tresses tended to before hitting the stands at Centre Court to watch Andy in action.

    We’ve been fans of SHOW Beauty since we were first able to get our hands on it three years ago. Firstly, the whole range smells delicious with notes of musk, almond, Madagascan vanilla and patchouli – if you’re equally obsessed with the scent then you need the Hair Fragrance, £55, in your life. The Pure Treatment Oil, £50, is an all-time favourite – seriously, we can’t get enough of it – we use it to smooth down flyaways around the hairline, add shine to a blow-dry and even as an overnight mask to restore some hydration to our parched ends. And, the Dry Shampoo, £30, will blow your mind; it’s light enough that you can’t feel it in your hair, but packs enough of a punch to absorb excess oil. Plus, it’s suitably stealthy and will go unnoticed even in very dark hair.

    There are more goodies for us to obsess over coming next month in Harvey Nichols. Finally we can wash and condition our hair in our favourite scent. Look out for SHOW Beauty Sublime Repair Shampoo and Conditioner, £32 each, containing quinoa protein bursting with vitamin E to repair damage, while shea butter and pro vitamin B5 will nudge your hair into tip-top glossiness. The Sublime Repair Treatment Mask, £40, will be your go-to when your hair is really suffering; its amino acids and minerals work miracles.

    Dehydrated tresses deserve a regimen consisting of Pure Moisture Shampoo and Conditioner, £28 each, with their hydrating and reparative soy protein and white truffle. The hydrolyzed pea protein in Pure Moisture Treatment Mask, £35, will improve elasticity and reduce water loss.

    We’re pretty excited about the Lux Volume range. The shampoo and conditioner, £30, boast wheat protein based copolymers which give limp hair some oomph.

    Finally, we’re currently falling in love with leave-in conditioners all over again. Riche Leave-In Conditioner, £35, contains pro-vitamin B5, shea butter and extracts of caviar and white truffle to fortify hair and make-up more manageable. Joy.

    We’ll be first in line come July.

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