The 10 best wavy hair products to enhance natural waves, according to a flyaway-prone Shopping Editor

Trust me, I’ve gone through *loads* of trial and error

woman with wavy hair - wavy hair products 1470563219
(Image credit: Getty Images)

The weather is finally starting to warm up, and around this time of year I start to gravitate towards natural hairstyles. For me, this means embracing the natural waves in my hair, and I simply couldn’t do this without the best wavy hair products.

Like most wavy hair types, my hair is by no means simple and straightforward to style. Along with being naturally wavy, my hair is quite fine, but I have a lot of it—meaning it tangles easily. Add to this the fact that it’s flyaway-prone and can get greasy quite quickly, there are very few hair care products that tick all the boxes that my tricky hair type requires.

As a shopping editor with a particular affinity for beauty, I’ve tested a fair few hair products in my time. After years of experimenting (sometimes with disastrous consequences), I believe I’ve finally found the Holy Grail of wavy hair products. From the best wavy hair shampoo and conditioner to treatment oils and other sleek hair products that will hydrate without weighing down your waves, these are hands down the best products I’ve tried. 

Best wavy hair products at a glance:

Function of Beauty Custom Wavy Hair Shampoo | £12 at Boots

Function of Beauty Custom Wavy Hair Conditioner | £12 at Boots

Good Wash Day Hair Towel | £30 at Amazon

Moroccanoil Treatment Light | £36.45 at Lookfantastic

VIRTUE Healing Oil | £43 at Lookfantastic

Christophe Robin Instant Volumising Leave-In Mist | £25.08 at Sephora

Remington PROluxe You Adaptive Hair Dryer | £68.60 at Amazon

How can I tell if I have wavy or curly hair?

Most people have some sort of natural curl to their hair. While your genes, the humidity levels of the air and a host of other factors will affect your hair’s natural curl pattern.

Kris Barnes, PROVOKE Ambassador and Celebrity Colourist and Stylist, tells me, "The easiest way to tell if your hair is curly or wavy is when it’s wet. Take a small section of your hair and wrap it around your finger. If it forms a spiral or coil, you likely have curly hair and if not, then it is wavy."

Knowing what hair type you have is very important because wavy hair products are very different from the best products for curly hair. Most curl-defining products (like the best shampoo for curly hair) focus on hydrating and defining curls that already form without much encouragement. But what about those of us who want to enhance curl, bounce and movement in hair types which could easily go one way or the other depending on how our hair is styled and the products used?

I’ve found that products for curly hair types are too nourishing for my fine hair, often weighing down rather than defining any curls that might exist. So what’s the best way to enhance natural waves?

How can I enhance my wavy hair?

It's all about using the right products. I personally gravitate towards lightweight formulas that help my hair have enough grit and hold to create volume bounce and encourage a natural curl. Barnes also points out the importance of using a smoothing product like the Provoke Hair Gloss Wonder Spray to prevent flyaways. "It also adds shine, which will really add life to your waves," says Barnes.

For my hair, I see the best results from products that help to bring out any existing curls, rather than overly hydrate and weigh them down. When it comes to drying your hair, I find air drying to be best, but if you prefer the efficiency of a hair dryer, Barnes recommends using a diffuser to dry your hair without disrupting any recently-formed waves.

How did I test the best products for wavy hair?

We always thoroughly test our beauty products before recommending them, and these are products that I’ve been using and loving for months or—in some cases—years. Read up on how we test our products right here.

This article isn’t for those who already have beautiful curls and want to nourish, direct and define them, but for those whose hair has the potential to create natural curls and waves, but just needs a little encouragement. As somebody with this exact hair type, and after testing the best hair products for years, the products below have never steered me wrong. 

The best wavy hair products

1. Function of Beauty Custom Wavy Hair Shampoo

Function of Beauty Custom Wavy Hair Shampoo

(Image credit: Boots)

Function of Beauty Custom Wavy Hair Shampoo

Best shampoo for wavy hair

Reasons to buy

+
Hydrates
+
Volumises
+
Encourages waves to form

Reasons to avoid

-
A bit pricey for shampoo

I can’t stress enough how important it is to use the right shampoo and conditioner for your hair type and curl pattern, and Function of Beauty's wavy hair shampoo has never failed me. I often find that shampoos are either too volumising (causing flyaways and dryness) or too nourishing for my hair, weighing down any potential curls or bounce and meaning it gets greasy faster than it should. This shampoo is the perfect balance of hydrating and volumising, allowing my hair to curl more easily after air drying.  

2. Function of Beauty Custom Wavy Hair Conditioner

Function of Beauty Custom Wavy Hair Conditioner

(Image credit: Cult Beauty)

Function of Beauty Custom Wavy Hair Conditioner

Best conditioner for wavy hair

Reasons to buy

+
Hydrates and detangles without weighing down the hair
+
Customisable
+
Smells incredible

Reasons to avoid

-
A bit pricey for conditioner

Similar to the matching shampoo, this conditioner for wavy hair is the only formula that doesn’t weigh my hair down but still thoroughly detangles and hydrates. You can tailor the haircare set further with Function of Beauty’s innovative hair boosters, which you can choose based on your hair’s specific needs - I use the shine, volumise and strengthen options. Also, both the conditioner and shampoo smell incredible which definitely helps to boost them further in my good books. 

3. Good Wash Day Hair Towel

Good Wash Day Hair Towel

(Image credit: Amazon)

Good Wash Day Hair Towel

Best towel for wavy hair

Reasons to buy

+
Lightweight
+
Causes minimal friction
+
Highly Absorptive 

Reasons to avoid

-
It takes a while to dry

If you’re still using a rough textured towel to dry your hair, I weep for your lengths and ends. When I want to encourage my natural waves to form, I don’t tend to use a hairdryer, as the hot air can straighten my lengths (making any curl definition impossible), so a really good towel dry is essential. 

This towel is made from organic jersey cotton with flat fibres which soak up excess moisture and allows me to thoroughly towel-dry my hair without being too rough. Crucially here, I ensure to scrunch, rather than rub my hair dry. Causing less friction means less flyaways immediately after drying, and far less damage in the long run. Also, the lightweight, thin design makes this towel ideal for travelling—it barely adds any weight to your suitcase or backpack! 

4. Moroccanoil Treatment Light

Moroccanoil Treatment Light

(Image credit: Lookfantastic)

Moroccanoil Treatment Light

Best lightweight oil for wavy hair

Reasons to buy

+
Lightweight
+
Hydrating
+
Doesn't weigh down fine hair

Reasons to avoid

-
The glass bottle isn't the most travel-friendly

Most oils can be too heavy for my fine hair, but since it’s also flyaway-prone, some sort of treatment oil is essential to smoothen and enhance shine. I don’t like making my hair too sleek with heavy oils, as that makes encouraging any type of curl pattern near-enough impossible. I’d actually previously written off Moroccanoil products as being too heavy for my hair—that was, until I tried the Light version of the brand’s iconic treatment oil.

This oil provides shine and definition without weighing down my fine hair. I apply it after towel-drying and before blow drying, and I’ve noticed a considerable improvement in the shine and hydration levels of my hair. 

5. Virtue Healing Oil

VIRTUE Healing Oil

(Image credit: Lookfantastic)

VIRTUE Healing Oil

Best oil for damaged wavy hair

Reasons to buy

+
Lightweight
+
Repairs damage
+
Enhances shine

Reasons to avoid

-
Quite small for the price, but lasts ages

Fine, densely-populated hair that’s prone to flyaways is basically a recipe for damage—not a good look when you’re aiming for beautifully soft natural waves. My hair is so damage prone that I’d almost given up hope, leaving my straggly ends to fend for themselves, but this lightweight healing oil is pure magic. 

I mix 3-4 drops in with my Moroccanoil treatment oil to add lightweight hydration, shine, softness and help protect against heat damage. I’ve noticed a huge improvement in my split ends since using the Virtue healing oil, and it’s even extended the longevity of my trims as a result. It might be pricey for a small-ish bottle, but you’ll only need a tiny amount at a time, so it will last you ages. 

6. Christophe Robin Instant Volumising Leave-In Mist

Christophe Robin Instant Volumising Leave-In Mist

(Image credit: Lookfantastic)

Christophe Robin Instant Volumising Leave-In Mist

Best volumising product for wavy hair

Reasons to buy

+
Increases volume and bounce
+
Doesn't add unnecessary grit
+
A good alternative to salt sprays

Reasons to avoid

-
You'll go through this like water

As my hair is pretty fine, a volumising product is essential to lift the roots and give my lengths the curl and bounce I crave. The only problem? Most volumising products are tailored for silky fine hair, which requires much more grit and hold than my flyaway-prone hair does. It’s for this reason that I’ve never gotten along with gritty, texturising and mattifying products (salt sprays, I’m looking at you). 

I was on the hunt for the product that would provide volume and sleekness, and I found it in this volumising mist. It provides me with lift at the roots, volume and definition through the lengths and—most importantly—without turning my hair into a tangled mess. Plus it smells like fresh roses. I’m a fan. 

7. Remington PROluxe You Adaptive Hair Dryer

Remington PROluxe You Adaptive Hair Dryer

(Image credit: Amazon)

Remington PROluxe You Adaptive Hair Dryer

Best hair dryer for wavy hair

Reasons to buy

+
Adapts itself to suit your specific hair type
+
Comes with three head attachments 
+
It's currently on sale at Amazon

Reasons to avoid

-
It's quite heavy

As I mentioned above, I usually avoid blow drying my hair when I want to create natural waves, as the hot hair can straighten any curl, but when I do choose to dry my waves, I make sure to use the diffuser attachment on my favourite hair dryer: the Remington PROluxe You Adaptive.

Similar to the Function of Beauty shampoo and conditioner that are tailored for your specific hair type, this clever hair dryer actually adjusts itself to suit your hair’s specific needs. Since I’ve started using this hair dryer (and the hair oils above) I’ve noticed significantly less breakage to my hair. At £159.99, affordable it is not, but it’s genuinely the best hair dryer I’ve used. Oh, and it’s currently on sale for 50% less, so if you’re keen to try it for yourself then now is a great time to snap it up.

8. Bouclème Curl Defining Gel

Bouclème Curl Defining Gel

(Image credit: Lookfantastic)

Bouclème Curl Defining Gel

Best styling gel for wavy hair

Reasons to buy

+
Creates curls and waves
+
Lightweight, non-greasy formula

Reasons to avoid

-
The bottle is a little big to travel with

When it comes to creating waves in my freshly-washed hair, nothing beats a good curl defining gel, and Bouclème’s option is among the best I’ve tried. I use this as the last step before air-drying my hair - after I’ve applied my oils and volumising sprays - scrunching a generous amount into my hair from root to tip to encourage curls to form. This gives me the long-lasting hold and definition that I simply wouldn’t achieve with curling creams alone. Oh, and it helps to tame flyaways too as a bonus. 

9.  Dr Paw Paw 7 in 1 Does it all Hair Treatment 

Dr Paw Paw 7 in 1 Does it all Hair Treatment

(Image credit: Amazon)

Dr Paw Paw 7 in 1 Does it all Hair Treatment

Best multi-purpose styler for wavy hair

Reasons to buy

+
Multi-purpose product
+
Affordable
+
Boosts shine, hydration and tames flyaways

Reasons to avoid

-
Doesn't volumise the hair - a small amount goes a long way

While not specifically formulated for wavy or curly hair, I think that’s where this product's strengths lie. It’s suitable for all hair types and has so many different purposes - from heat protection to taming flyaways. I find that when I use this before styling my hair and as a moisture boost between washes, my waves have a lot more definition and bounce, without any greasiness. It also smells absolutely incredible

10. Only Curls Starter Bundle  

Only Curls Starter Bundle

(Image credit: Only Curls)

Only Curls Starter Bundle

Best wave-enhancing set

Reasons to buy

+
Contains all you need to create defined waves and curls
+
A great way to experiment with your waves
+
The small bottles are great for travelling 

Reasons to avoid

-
You'll go through this set like water

This brand has received rave reviews on its curl-enhancing products. I can’t really pick a favourite, so I’ll go back to the start of my wave-defining journey, which was helped along massively by this starter bundle. It includes a shampoo, conditioner, curl cream and defining gel, which you use together as the instructions dictate.

This set gave me the best natural waves of my life. The bundle also contains a microfibre towel that dries my hair quickly, defining waves and curls without causing flyaways - needless to say, it’s perfect for plopping

Valeza Bakolli
Junior Shopping Editor

Valeza Bakolli is Marie Claire’s Junior Shopping Editor, and as such, she’s made it her mission to encourage people to shop mindfully and with purpose. In her role, she covers all things shopping - from thoroughly road testing the best fitness kit to keeping a finger on the pulse of what’s new in fashion and beauty. She dedicates hours of her time every day to scouring the online stores, finding the best products online so you don’t have to (from small and sustainable businesses wherever possible, of course).