Forget the St Tropez, pale really is interesting as Twilight fever creates new beauty trend for pale skin and sends foundation sales soaring
Are you set for Kirsten Stewart’s and Robert Pattinson’s Twilight trend? Got your Twilight Lip Venom lipgloss? Check! Booked your Twilight spa treatment? Check! Got your pale foundation? No? Oh, dear. Do keep up.
The latest Twilight-inspired beauty trend to hit critical mass is for pale-skinned beauties only (but plenty are working out how to fake it).
Sales of pale foundations have shot through the roof since the release of this year’s hottest film, Twilight: New Moon.
Cosmetic companies have seen a 200 per cent rise in customers snapping up pale foundation powders and liquids, which coincides with the Twilight: New Moon film.
According to online beauty shop FeelUnique.com, its best-selling product is now a fine, pale pink illuminating powder by Bare Escentuals called Mineral Veil. Meanwhile sales of L’Oreal’s True Match powder in Rose Ivory have also risen by 133 per cent.
We are loving this new vampy look because it goes so well with so many other looks: the smoky eye, the just-bitten red lip and of course the latest gothic glam look as debuted by the stars at the Twilight: New Moon premiere.