These are the most-Googled beauty trends and products of 2019

Did your any of your favourites make the list?

most googled beauty 2019
(Image credit: Getty Images)
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Did your any of your favourites make the list?

Another year, another 365 days of all of us frantically Googling the next big thing. In the case of beauty enthusiasts, that's all the latest products, treatments and celebrity collaborations.

2019 has been the year that brow lamination took off, the ghd Glide sold out over and over, and James Charles shut down Birmingham city centre with traffic ahead of his meet-and-greet at the Bullring shopping centre. Ah, the power of beauty.

To confirm just how obsessed we are, Google has now announced the top 10 biggest searches across trending beauty topics, 'how to apply', 'how to make' and celebrity style.

Keep reading for the lists in full – and don't forget to let us know your thoughts on social at @marieclaireuk.

  1. Jeffree Star Cosmetics
  2. ghd Oracle
  3. ghd Glide
  4. Olay Skin Age
  5. James Charles
  6. Bacne
  7. Kiko Mizuhara
  8. Copycat Fragrances
  9. Eyebrow Lamination
  10. Urban Decay Game of Thrones

'How to apply...'

  1. Colour street nails
  2. Fake lashes
  3. Blush
  4. Toner
  5. Liquid foundation
  6. Individual lashes
  7. Coconut oil to hair
  8. Self-tanner
  9. Mascara
  10. Primer

'How to make...'

  1. Scrunchies
  2. VSCO bracelets
  3. Rice water
  4. Temporary tattoos
  5. Friendship bracelet
  6. Lip scrub
  7. Nails grow faster
  8. Teeth white
  9. Eyelashes longer

Celebrity style

  1. Billie Eilish
  2. Audrey Hepburn
  3. Ariana Grande
  4. Kylie Jenner
  5. Amal Clooney
  6. Shia LaBeouf
  7. Cam Newton
Lucy Abbersteen
Lucy Abbersteen
Beauty Contributor

Lucy is a freelance beauty editor and contributor at Marie Claire, and has also written for titles including Cosmopolitan, Refinery29, Glamour and woman&home. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results. When she’s not got beauty on the brain you’ll probably find her reading or Netflix-ing.

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