Few things make me feel less Christmassy than London summers, but despite current weather conditions, the festivities are already underway at the biggest beauty retailers. Just weeks after Liberty announced its beauty advent calendar for 2025, Cult Beauty and NEOM have followed suit.
Last year's beauty advent calendars did not disappoint, with sites such as LookFantastic and Sephora offering savings of hundreds of pounds on luxury skincare and beauty brands. But if there's one thing we learnt, it's that these advent calendars sell out remarkably quickly—particularly those stuffed with high-end buys like the best perfumes for women and rich moisturisers.
Yes, thinking about your calendar of choice in July may seem a little excessive, but this level of preparation can be necessary if you're serious about scoring a bargain. Almost all of our top-rated beauty advent calendars in 2024 totally sold out before December even started, so there's no room for waiting around here.
The first look at the Cult Beauty Advent Calendar 2025 launched today, and you can sign up to the waitlist to be the first to know when it officially drops. Likewise, NEOM has revealed its very first 24-day wellbeing advent calendar, which you can sign up for later this week. Until then, we will be keeping this page up to date with the latest beauty advent calendar news and release dates.
Cult Beauty Advent Calendar 2025
Many details about Cult Beauty's 2025 advent calendar are still under wraps, but it promises to be "bigger, bolder and more decadent than ever." Featuring surrealist artwork by Quentin Jones, the gorgeous box is stuffed full of beauty essentials.
This year, the brand is offering two different calendars—the Classic Curation (which can be shipped worldwide), and the Limited-Edition Curation, which contains an array of fine fragrances. Note, the Limited-Edition Curation can only be shipped to select countries.
So far, we know that the Classic Curation contains 35 iconic products (20 full-sized), and the Limited-Edition Curation contains 40 products (21 full-sized). You can also expect 16 of the year's hottest launches, 15 ethical essentials, and three Cult Beauty exclusives. Three special calendars also contain a Golden Ticket worth 1,000 Cult Beauty pounds.
Join the waitlist from today to see weekly product reveals, a £20 gift card, and priority access to shop the calendar before anyone else.
What's inside?
Cult Beauty will be giving sneak peeks each week until the official drop, so stay tuned to find out exactly what's inside.
NEOM 24 Days of Wellbeing Advent Calendar 2025
This is NEOM's first-ever 24 day advent calendar, and from what we can see so far, it looks like a very good one. This collection is focused on wellbeing products, carefully curated to help with sleep, stress levels, energy levels, and mood-boosting.
Packed full of NEOM bestsellers, including its incredible candles, this is the ultimate pampering treat for any wellness obsessive. The link to sign up to be the first to get your hands on it is due out later this week, so check back to see when you can add your name to the list.
What's inside?
Although we haven't got an official product list for the NEOM advent calendar, the picture shows us that we can expect at least 24 different products spanning from essential oils to body balm and bath milk. It won't be long before we know exactly what to expect, so be sure to check back for updates.
Liberty Beauty Advent Calendar 2025
We already have quite a few details about the 2025 Liberty calendar, including its September release date, £1,245 value, and impressive £275 price tag. A saving of nearly £1k is seriously impressive, and you get a brilliant selection of luxurious beauty treats.
Inside you'll find "Beauty Hall heroes from the very best names in beauty, each one hand-picked by our expert buyers," according to the retailer. This includes 30 beauty finds (20 full size), and a Ianthe print drawstring bag too.
Ex Nihilo, Jones Road, Lisa Eldridge, and Augustinus Bader are just some of the brands you'll find inside, and there are also 15 lucky Golden Tickets (worth £1,000) to spend at Liberty stashed inside random calendars. And if all that isn't enough to tempt you, the beautiful box designed by Illustrator Clym Evernden certainly will.
Beauty Drop subscribers can enjoy early access to the calendar from today, complete with a £25 discount and guaranteed delivery by the end of August (it's never too early to start the festivities). New customers can also still join the pre-sale and receive the discount by signing up for a Beauty Drop membership.
Given that this calendar marks 150 years of beauty at Liberty, it makes sense that they're going all out. If 2024 is anything to go by, these will fly off the shelves, so I highly recommend getting your name down on the list if you hope to score one.
What's inside?
- LBTY. — Zephirine EDP 8ml (Full Size)
- Dr. David Jack — Supernova Antioxidant Cleansing Gel 30ml
- Emma Lewisham — Skin Reset Face Serum 30ml (Full Size)
- Vyrao — The Sixth EDP 10ml
- Trish McEvoy — Sheer Lip Colour, Shade Mulberry 3.5g (Full Size)
- Davines — Naturaltech Nourishing Shampoo 100ml (Full Size)
- Bibbi Parfum — Santal Beauty EDP 10ml
- MZ Skin — The Rich Moisturiser 10ml
- Skincycles — Eye Matrix Mask 4 x 6ml (Full Size)
- Sisley — Floral Toning Lotion 100ml (Full Size)
- Ex Nihilo — Blue Talisman EDP 7.5ml
- Mirror Water — Smooth Body Oil 50ml (Full Size)
- Lisa Eldridge — Seamless Glide Eye Pencil, Shade Ground Coffee 1.2g (Full Size)
- Jones Road Beauty — The Mascara, Shade Pitch Black 2.7g
- Granado — Esplendor EDP 25ml
- Larry King — A Social Life For Your Hair 30ml (Full Size)
- Maria Nila — True Soft Argan Oil 30ml (Full Size)
- D.S. & Durga — I Don’t Know What EDP 7.5ml
- Verden — Nocturne Magnesium Night Balm 75ml (Full Size)
- Paula’s Choice — 10% Azelaic Acid Booster 30ml (Full Size)
- Dermalogica — Daily Microfoliant 13g (Full Size)
- Philip Kingsley — Elasticizer Deep Conditioning Treatment 75ml (Full Size)
- Trinny London — Sheer Shimmer Lip2Cheek, Shade Violine 4g (Full Size)
- Charlotte Mensah — Manketti Oil Conditioner 50ml
- La Mer — The Lip Balm 9g (Full Size)
- Vilhelm Parfumerie — Sparkling Jo EDP 10ml
- Votary — Super Renewal Serum, Retinol Alternative 30ml (Full Size)
- Zelens — Melatonin B12 Overnight Repair Mask 50ml (Full Size)
- Matiere Premiere — Vanilla Powder EDP 6ml (Full Size)
- Augustinus Bader — The Rich Eye Cream 15ml (Full Size)
- Liberty — Liberty Print Large Drawstring Bag
What can we expect from 2025 beauty advent calendars?
Last year brought us a whole host of impressive beauty advent calendars, from luxury and high street brands alike. Some of Marie Claire UK's personal highlights included LookFantastic's £100 calendar (worth over £565), Sephora's £199 calendar (worth over £1,000), and brand-specific editions from Charlotte Tilbury, Augustinus Bader and more.
We're expecting similar deals for 2025, with key retailers dropping their own calendars anywhere between now and October. That's a pretty big window, so we will be keeping you up to date with all the newest launches and release dates.
