Everything You Need to Know About Embodying the Japanese Concept of "Sui"—Sophistication, Style and Spiritual Clarity

In recent years, Japan has established itself as a luxury destination, and, during my first trip in 2023, it became abundantly clear why. Known for its culinary excellence and rich cultural heritage, it’s something of a bucket list getaway for travellers who are hungry for experiences that feed both the soul and the stomach - and I was one of them. I quickly learned that there is so much more to Japan than buzzy cities and thriving nightlife; I was enamoured by Hokkaido, an island that is proud of its powdery ski slopes and five-star resorts, but also champions a mouth-watering offering of unparalleled seafood and world-class dairy products. Then there’s Shizuoka, which has been producing premium tea since the 13th century, and is also where you’ll find the majestic Mount Fuji towering over the city while golden beaches line the coast.

Across the region, the country’s dedication to preserving craft and tradition is evident. It’s seamlessly woven throughout the 47 prefectures and can be seen in the continued support of industries that recognise the importance of heritage skills, as well as in the cultivation of local ingredients. For those who want to learn more about how Japan is protecting its traditions while making them internationally accessible, the Cabinet Office of the Japanese government is leading an initiative to showcase the work of local artisans and producers. Following the success of the “JAPAN SUI COLLECTION” at the Kyoto State Guest House in November last year, the first overseas iteration of the event—which celebrates the very best in traditional craft and cuisine—took place in Paris, France, earlier this month.

Earlier this year, guests were invited to explore the collection at the iconic Le Royal Monceau Raffles Hotel in the French capital. Attendees were taken on an interactive journey through the unique beauty of Japanese craftsmanship and gastronomy. The “JAPAN SUI COLLECTION à Paris” saw 200 European leaders from business, cultural, and creative industries gather to learn about the unique aesthetic concept. In Japanese, ‘sui’ can be translated as a similar concept to ‘iki’, which refers to sophistication, style and spiritual clarity, particularly in the creation and preservation of cultural heritage.

Over the course of three days, guests were invited to explore the stories behind the products on show and to learn about the many techniques that have been passed down from generation to generation and are still used by local makers today. Among them, the expert lacquer techniques used in Kazumi Murose's Lacquer Art Box and seen in the Sendai Tansu Cabinet. A treasured creative medium in Japan, it involves layering lacquer, in some cases to leather—a unique process that is rarely employed in Europe. The artist was also present to discuss the long history and ‘untold stories’ behind the work he creates, offering guests an opportunity to not only see the work, but hear about its very real impact on the artists who strive to protect historic cultural practices while continuously innovating for contemporary appeal.

Naturally, Japan’s exceptional culinary offering was also front and centre at “JAPAN SUI COLLECTION à Paris”. Nobu Matsuhisa, the world-famous chef and restaurateur, created a bespoke culinary experience. For the truly immersive dining experience, premium ingredients were transported directly from Japan to Paris - from "wagyu" beef and organic rice to "sansho" pepper and "Kito yuzu" citrus - and served on "mame-zara", or miniature plates. The menu also highlighted the wealth of premium ingredients available from across the country, from 16 varieties of Japanese sake, to artisanal cheeses, to a traditional matcha experience - all of which gave a distinct flavour of the produce the country proudly creates.

Japan continues to preserve and reinterpret timeless craftsmanship. Those interested in the history and tradition, the practices and production, and the local crafts and regional cuisine now have access to products that are unique, chic and sophisticated - the true embodiment of ‘sui’.

For more information about the collection, visit https://japan-sui-collection.go.jp.