H&M Just Announced Its Most Disruptive Designer Collaboration to Date

Introducing H&M x Glenn Martens

H&M x Glenn Martens
(Image credit: H&M)
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Few things excite the fashion industry more than a highly covetable collaboration — and one brand that understands this better than most is high-street favourite H&M. From its recent partnership with Magda Butrym to previous collections featuring Balmain, Mugler, and Simone Rocha, among others, the brand has built a strong reputation for its highly successful collaborations.

Much to our delight, this collaboration is set to be H&M’s most disruptive yet, partnering with Belgian designer Glenn Martens. Martens began his fashion career in 2008, joining Jean Paul Gaultier as a junior designer, but he is better known for his 11-year tenure at the now-discontinued Y/Project. In October 2020, he was appointed Creative Director at Diesel, revitalising the brand, and most recently, in January 2025, he took on the role of Creative Director at Maison Margiela.

H&M x Glenn Martens promises to fuse the designer’s conceptual approach to dressing with the retailer’s focus on designer details at accessible prices.

H&M is proud to reveal for the first time the hotly anticipated H&M Glenn Martens collection. Martens’s work has long pushed the boundaries of fashion and this partnership with H&M shows his interest in democratizing fashion for the many. Now, revealed for the first time, is the full collection: a diverse and versatile range of products that combines womenswear, menswear, unisex pieces and accessories.

(Image credit: H&M)

Pushing the boundaries of traditional high-street design, the collection will showcase a variety of womenswear, menswear, unisex pieces, and accessories, taking some of H&M's best-selling wardrobe staples and reimagining them into exaggerated forms. Think voluminous thigh-high suede boots, deconstructed denim, and most notably, pieces reworked into Marten's infamous "pinch" effect design.

“I see this collection as a big family of garments, all of which have multiple purposes and personalities: like people, they grow and change each day. I am always interested in the clothes that we really live in, and the idea of archetypes and wardrobe staples was the starting point for this very special and joyful project with H&M,” says Martens.

H&M is proud to reveal for the first time the hotly anticipated H&M Glenn Martens collection. Martens’s work has long pushed the boundaries of fashion and this partnership with H&M shows his interest in democratizing fashion for the many. Now, revealed for the first time, is the full collection: a diverse and versatile range of products that combines womenswear, menswear, unisex pieces and accessories.

(Image credit: H&M)

Offering an initial preview of the collection set to release on 30th October, H&M has unveiled an exciting first look featuring Joanna Lumley and Richard E. Grant dressed in distorted garments, expertly layered to create stylish yet disruptive looks. We simply cannot wait to see what comes next.

Sofia Piza
Sofia Piza
Fashion Writer

Sofia Piza is the Fashion Writer at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.

Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.

When she's not sourcing inspiration from social media, you will find Sofia anywhere from a local vintage market to busy central London streets, people watching to make sure she brings you the latest trends, from the best denim pieces to the must-have investment bags- the possibilities are endless.