The fashion industry might have an overwhelming preoccupation with all things fresh, buzzy, hyped-up and new, but there’s much to be said for style that’s of the more timeless type, too. After all, it’s these more classic pieces—elegant in their sheer simplicity and grounded in tradition—that have the sartorial staying power to become true wardrobe staples, and endure far beyond the never-ending churn of short-lived trends.
That’s why, especially following a month of back-to-back Fashion Week shows—many of them so exceedingly out-there that they will likely never see the real-life light of day—it feels particularly refreshing to see a collection thats sole focus is to make “timeless pieces that celebrate heritage, whilst appealing to today’s lifestyle”. No fads or desperate ploys for viral success, here... Introducing: Lands’ End x Harris Tweed, the unexpected fashion collaboration that’s making legacy-led, quality, durable and functional fashion cool again.
You’re likely already familiar with both brands. Lands’ End is the US-based yachting supply company-turned-outdoors outfitter, while Harris Tweed is, of course, the hand-woven wool fabric made in Scotland’s Outer Hebrides, that’s so storied it’s quite literally protected by law.
Together, they have crafted a 16-piece capsule collection that beautifully blends both brands' distinct heritages, centred around an exclusive Oakham Tweed design inspired by Lands' End's European home in the Rutland countryside. "The palette draws from the landscape around us, with deep blue recalling the calm of Rutland Water, soft green reflecting open fields, and earthy tones that anchor it in place," explains Paul Bushell, Brand Communications & Creative Director at Lands' End.
The result? Pieces rooted in Scottish craftsmanship and a traditional autumnal countryside aesthetic, but with a modern twist. "It’s about honouring the legacy of both brands while introducing a fresh perspective that resonates with a contemporary audience looking for classic yet versatile wardrobe staples," Bushell explains.
So, think: tailored mini-skirts and fitted jackets, perfectly oversize blazers, chunky knits, and iconic pieces like baseball caps and canvas tote bags reimagined with leather and tweed.
And the Lands' End x Harris Tweed collab campaign is proof of just how chic, versatile, and fashion-forward said garments can be. Shot between Scotland's rugged highlands and high-end hotels (namely, the legendary Fife Arms) on a cast including tastemaker Mija Knezevic, the capsule is styled with the likes of leather trousers, chunky boots, knee-high socks and loafers, puff-sleeve shirts, waist belts and colourful knits—and suddenly, tweed goes from being countryside-only, to genuinely covetable and cool. Now all that's left to do is embrace it in your own wardrobe, and enjoy styling it for years to come.
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