I used to hate puffer jackets. I misguidedly thought they were the sartorial way of saying, “I can't be bothered”. But I have come to see the errors of my ways. In France, we have a proverb that says “Il n'y a que les imbéciles qui ne changent pas d'avis”, meaning (in a not-so-polite way), that only the narrow-minded never change their minds.
And so I've come to love puffer coats so much that I now wear almost no other winter coats, especially when I'm out and about with my daughter and I want to be comfortable as well as stylish.
Because make no mistake, puffer styles are nothing if not chic. Thanks to designers such as Dior, Khaite, Chloé and Isabel Marant, and high street stores like ARKET and Zara, the padded jackets have been given a luxe upgrade.
This season is all about that quiet luxury trend. Raey's hooded mega coat and Norma Kamali's quilted trench and Ganni's padded recycled-fibre jacket are all perfect examples of this.
There are plenty of more maximalist styles as well, and I've seen bold animal prints at Valentino, Miu Miu and Gucci. Silver is a huge trend for autumn/winter 23, so expect to see lots of it here as well.
Styling-wise, the trend is actually much easier to wear than you think. The street style set are big fans of dressing a puffer up with a knitted dress and chunky ankle boots, or an oversized suit and heels.
Shop my edit of designer and affordable puffer jackets available to buy now.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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