Damson Madder comes cool-girl approved, this is everything I want from their new in section

Sustainable and female-owned, what's not to love?

Damson Madder has been firmly on our radars for quite some time now. The female-owned, British label is known to be a favourite amongst influencers and celebs alike for its playful use of colour and patterns.

One of their most recent celeb sightings included Anya Taylor-Joy, who was spotted wearing the brand's Lola blouse at The Cannes Film Festival. Pairing it with a simple denim skirt, pumps, and designer handbag, the actress totally nailed the art of timeless summer dressing.

Designed to become true wardrobe heroes that will last forever, Damson Madder's collections are reduced to 15-35 pieces that take an average of 12-18 to design ahead of launch to ensure all pieces are made with the utmost quality and materials. They use 100% organic cotton, and the aim is a minimum of 20% recycled materials used in other garments across their collection.

Constantly innovating its hero styles with different colourways and silhouettes, it's not rare to see a bestseller or two revive in different iterations. From their Tilly Gillet style to their Mimi Dress, the excellence lies in adhering to their fan-favourite products and releasing them in new, timeless prints and patterns.

Damson Madder new in

(Image credit: @_liullland)

Additionally, plenty of pieces are far from one-dimensional. They hold multiple styling possibilities, from reversible styles to multi-tie dresses, which you can't help but obsess over. Which is why I have selected my top 12 pieces to shop now and love forever.

Shop new in

Sofia Piza
Fashion Writer

Sofia Piza is the Fashion Writer at Marie Claire UK. 

Sofia Piza is a Fashion Writer with experience working across runway trends, shopping picks, creative production, and celebrity fashion news. Born in Mexico and raised in five countries, Sofia decided to settle in London after spending four years at the London College of Fashion, studying Fashion Journalism. When she's not sourcing inspiration from social media, you will most certainly find Sofia anywhere from a local vintage market to busy central London streets people watching - the possibilities are endless.