I'm going to cut straight to the point: looking expensive, at any budget, is something I always strive for when planning an outfit and, one of the easiest ways to do to so, is by opting for rich, elegant tones. While classic black and cosy creams will always create an expensive feel, there's another hue that's been gaining in popularity and it perfectly exudes that luxury feel while still feeling fresh and exciting. Introducing one of the most expensive looking shades of the season: chocolate brown.
The great thing about chocolate brown in comparison to other shades is that it's elegance lies in it's simplicity. Perfect for those who love a minimalist aesthetic it's not loud or showy like say the red trend that's still gaining momentum. Instead chocolate brown feels understated yet unexpected. Plus, it also gives off a sense of cosiness, making it the ideal shade now that the weather has started to turn.
If you’re looking for proof of just how chic a chocolate brown look can be, take a quick scroll through your instagram feed and I'm sure you'll spot plenty of stylish influencers embracing all things brown. Take this outfit by Ellie Delphine, who perfectly pairs a flowing brown blouse with tailored trousers and co-ordinating chocolate accessories for a top-to-toe tonal look.
And, Ellie's not the only one who’s been opting for chocolate tones as of late. It was also a favourite among street stylers and celebrites at NYFW. While there were so many rich looks to choose from, I'm obsessed with this one on Olga Sokolenko who shows how you can perfectly combine different chocolate toned textures into one cohesive look.
Want to try it for yourself? Scroll on for our edit of the best chocolate-toned pieces to shop right now…
Shop the chocolate trend
Winter coat season is coming so snap up this wool maxi style from Jigsaw to be prepared early.
I am obsessed with this chocolate toned leather dress from Reformation. Chic, simple yet still intersting it's the perfect back to work look especially if you pair it with the matching jacket.
Slinky satin and chocolate brown are a match made in heaven as this maxi skirt proves.
All the cool girls are carrying coach bags right now so this chocolate brown tote is sure to earn you maximum style points.
Don't pack away your ballet flats just yet, this satin pair are perfect for wearing into autumn and beyond.
This cardigan from & Other Stories looks ultra expensive not just down to the colour way but also thanks to the elevated scallop detailing and unique gold buttons.
Wide leg trousers are one of the most versatile items you can have in your wardrobe so snap up this pair quick.
In need of a dress for an autumn wedding or event? This chocolate brown Christopher Esber style is sure to turn heads.
For an autumnal take on a co-ord, this leather duo is oh-so-chic.
Comfortable, easy to wear yet no less striking, these knee high boots are an autumn staple.
