Move over basic black, chocolate brown is the quiet luxury colour to be seen in right now

How to style the sweetest hue

Hailey Beiber in brown dress GettyImages-1706630931
(Image credit: Getty Images)

There’s something incredibly elegant about tonal dressing, the styling trick of wearing one colour from head to toe, and while many celebs are opting to test the trend in bold bright hues as of late, there's another guard who are choosing to dress in one of the most expensive looking shades of the season: chocolate brown.  

Arguably one of the most underrated tones, we’re predicting it’s going to be everywhere this Autumn Winter, replacing classic black and tan shades as the new staple hue of those who love a more minimalist aesthetic. Why? Not only is chocolate brown understated yet rich looking, but it also gives off a sense of cosiness, ideal for when the weather starts to turn. Plus, it was spotted on the AW catwalks of designers including Coach, Giorgio Armani and Loewe, to name a few, so we predict big things for it for the season ahead. 

Laura Harrier at the Saint Laurent SS24 Show GettyImages-1702933315

(Image credit: Getty Images)

If you’re looking for proof, look no further than Laura Harrier’s outfit for the Saint Laurent show recently. While her sheer vest and skirt combo may seem risque, the chocolate hue feels less harsh than classic black, giving a sultry feel that still feels chic enough for daytime events. Plus, by adding a patent textured trench coat in the same rich tone, she not only adds interest to her outfit but also elevates it to the next level.

And, of course, no tonal look is complete without matching accessories too, and her simple belt and court heels are the perfect quiet luxury finishing touches to an ultra stylish look.

Hailey Bieber wearing brown dress GettyImages-1706630936

(Image credit: Getty Images)

And, Harrier's not the only one who’s been opting for chocolate tones. More recently,  Hailey Bieber also dipped her toe into the trend and as we all know where she leads, we hastily follow. Her simple brown mini dress and matching heels, from Saint Laurent, are the perfect autumnal twist on night out dressing, especially if you're bored of the usual LBD that takes hold at this time of year.

Taylor Swift wearing brown blazer and mini skirt GettyImages-1760832757

(Image credit: Getty Images)

If you're looking for more daytime appropriate inspiration, Taylor Swift's chocolate toned micro mini look offers a more relaxed take. Re-working the trend to fit her signature girl-next-door style, her leather blazer from Madewell contrasts the cooler tone of her Acne mini skirt, creating co-ordination without the need to totally match top-to-toe.

Want to try it for yourself? Scroll on for our edit of the best chocolate-toned pieces to shop right now…

Shop chocolate tones

Jazzria Harris
Freelance Fashion & Beauty Writer

Jazzria Harris is a freelance fashion and beauty journalist with over 8 years experience working in the industry. At just 4ft 11, she’s an expert in petite dressing and previously wrote the column Jazz’s Short Stories giving tips and advice on dressing for petite proportions. Her wardrobe staples are a great black blazer, a hardworking slip skirt and of course a great pair of heels (for the extra inches, of course). Jazz has written for publications including ELLE UK, heat magazine, Eliza, Women & Home and more.