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    Avalon Afriyie

    Avalon Afriyie

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    Freelance Contributor

    Avalon Afriyie is a British Freelance Fashion Editor and Storyteller based in Paris, France. Since graduating in 2013 with a degree in English and Contemporary Media, she’s written for some of the world’s most esteemed brands and publications. Avalon started her career in styling and fashion show production and she now marries her love of the written form with style — using fashion as a vessel for explorative themes on personal identity and socio-political conversations. 

    She writes for some of the world’s leading verticals from a sustainable standpoint, including Who What Wear UK (where she has a monthly column), Marie Claire UK, Refinery29, Eliza and Stylist. In addition, Avalon provides creative copy and consultation for independent brands — including Lush, You Swim, Cinco, Bed Threads, Anna October and more. Avalon spends her days discovering the wonders of Paris, writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages nestled between.




    Latest articles by Avalon Afriyie

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    From major labels to dynamic up-and-comers, these are the fashion brands to have on your radar

    Fashion
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      11 Pairs of Tailored Trousers Guaranteed to Elevate Your Outfits to New Levels of Chic

      Sleek styles to shop for the new season

      By Avalon Afriyie

      Shopping
    • Clothing care tools - street style shot of two women talking
      12 essential tools to make your clothes last longer - according to fashion editors

      A seasonal wardrobe refresh has never been so easy

      By Avalon Afriyie

      Fashion
    • Mytheresa campaign imagery woman wearing black suit and sunglasses
      From the catwalk to your wardrobe—these are 18 winter picks from Mytheresa you won't wan't to miss

      You do not want to miss these investment pieces

      By Avalon Afriyie

      Shopping
    • Baujken
      Baujken is leading the way in sustainability, these are our favourite pieces

      The future of sustainable fashion

      By Avalon Afriyie

      Fashion
    • Burgundy accessories
      Burgundy accessories are taking over - these are the ones that are selling out fast

      The hue of Autumn/Winter 2024.

      By Avalon Afriyie

      Fashion
    • Abi marvel wearing a knitted dress
      I swear by knitted dresses to keep warm and stylish in autumn

      The one piece you'll wear on repeat.

      By Avalon Afriyie

      Fashion
    • Chloe Butler Directional Knitwear
      I'm a sun seeker but these directional knitwear pieces are making me excited for autumn

      I wouldn't say I'm wishing summer away, but...

      By Avalon Afriyie

      Fashion
    • French independent brands
      I'm a fashion editor living in Paris—these are 7 independent brands I've discovered

      Yours truly, a Parisian potterer

      By Avalon Afriyie

      Fashion
    • Tonal dressing
      A transitional guide to tonal dressing

      It's bound to beckon the attention of monochrome lovers.

      By Avalon Afriyie

      Fashion Trends
    • Wedding Guest Outfits
      I’m a fashion editor attending a late summer wedding—these are the wedding guest outfits I’m considering

      Look no further for wedding guest inspiration.

      Fashion
    • White linen dresses
      Summer’s fashion hero—a white linen dress edit

      The ultimate throw-on piece

      By Avalon Afriyie

      Fashion
    • editor-approved summer dresses edit
      An Editor-Approved Summer Dresses Edit

      I’ve scoured every corner of the internet to bring you the most impressive dresses

      By Avalon Afriyie

      Fashion
    • Abisola Omole wearing 90s mules
      ‘90s footwear is back in full force - shop my editor-approved closed toe heeled mules

      It’s the only shoe style I’m wearing this summer

      By Avalon Afriyie

      Fashion
    • Avalon Afriyie
      I’m a fashion editor and I’m heading to the french countryside this summer - here’s what I'm taking

      The ultimate packing list for country living

      By Avalon Afriyie

      Shopping
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