September's Most Covetable Beauty Launches, Curated by Our Editors

New arrivals for the discerning beauty enthusiast

New Beauty Desk Drop September 2025
(Image credit: Future)

Cosy season is here, bringing with it a wave of new beauty launches designed to see us through the chill. Think skincare that strengthens and shields against environmental aggressors, fragrances that wrap you in velvety warmth, and haircare heroes that carry you seamlessly into party season.

As the days grow shorter and the temperature dips, our routines inevitably shift. Skin needs more nourishment and protection, calling for antioxidant-rich mists and hydrating serums that guard against dryness and urban aggressors alike. Hair, too, requires a little extra care with clarifying yet conditioning formulas to keep hair fresh between washes.

Fragrance takes on a new resonance at this time of year, moving away from breezy florals and citrus bursts into something altogether richer, moodier and more enveloping. Woods, musks and resins feel like an olfactory cashmere blanket, transforming even the greyest morning into a cocooning ritual.

From indulgent body oils that invite pause to multitasking makeup essentials ready for the return of party season, September’s Beauty Desk Drop balances practicality with pleasure. Each one of these products is designed to elevate the everyday, carrying us stylishly—and luxuriously—into the months ahead.

Lottie Winter
Beauty Director

Lottie Winter is the Beauty Director at Marie Claire UK. With over a decade of beauty journalism under her belt, she brings a desire to cut through the noise and get to what really matters–– products that deliver, conversations that empower, and beauty that makes people feel like their best selves.