The wait is over
After weeks (heck months) of anticipation, Alexa Chung finally launched her new collection last night and it was epic. We know, because we were there.
The show was set in the beautiful Danish Church of Saint Katherine’s, and models walked down the aisle to a children’s choir singing classic hits like Good Vibrations.
The collection itself was very Alexa. Think masculine tailoring, ruffle blouses, 70s influences and pinafore dresses, all inspired by her favourite style influencers. We loved the candy pinstripe suit inspired by Brian Jones.
As for the guest list, it was no less impressive. As well as Alexa’s close family, famous friends like Henry Holland, Laura Bailey, Daisy Lowe and Pixie Geldof took to the pews to watch the show, which ended in a finale of applause and heart-shaped confetti, to go with the wedding theme, of course.
Alexa said, ‘I had been joking about marrying myself to this brand, which is where the wedding concept came from. I wanted it to feel ceremonial, to bring a sense of occasion to the unveiling of the collection. It’s been a long journey to get to this day and I was so happy to be able to share it with all my close friends and family along with my peers from the fashion industry who I have admired along the way.’
And the good news is, you can finally buy the new collection on the Alexa Chung website, though there’s a bit of an online queue at the moment due to popular demand, so you’ll have to be patient. Prices start around the £100 mark for jewellery, and £300 for clothes, though you can snap up a t-shirt for just £75.
In the meantime, here’s a look at the collection, including a very glamorous sequin gown and cute wedding dress.
As well as being stocked on AlexaChung.com, the collection will also head to Matches Fashion, Selfridges, MyTheresa, Galeries LaFayette and SSENSE to begin with. Not bad.
We predict a sell out.