We’re slowly making our way down the alphabet but are DD creams worth splashing the cash?
Beauty counters are going to start reading like an M&S lingerie aisle. That is, if the latest contender to the complexion-perfecting market is anything to go by. First there were BBs, then CCs and now (are you still with us?) the rise of the DD cream.
So what the heck is it? And does this mean we’re giving BBs the elbow and CCs the old ‘it’s not you it’s me’ line?
Originally marketed as a heavy duty cream for body and feet dubbed a ‘Daily Defense’ cream, things appear to have got a tad more complicated with the launch of Julep’s ‘Dynamic Do It All’ cream. Designed to ‘prime, perfect and protect both instantly and over time’. It sounds suspiciously like a BB or CC cream to us but the take-home message is their added anti-ageing credentials. Still confused? Let us break it down for you:
Essentially a turbo-charged tinted moisturiser (BB stands for Blemish Balm) with buildable coverage, skincare benefits and an added SPF.
CC creams, aka Colour Correcting creams, also offer skincare benefits, but their USP is their ability to even out the skin tone as well as neutralise redness and a sallow complexion thanks to the addition of nifty colour-adapting pigments.
Alongside the BB’s skincare benefits and SPF and the CC’s colour correcting credentials, the DDs have more of an anti-ageing focus to diminish fine lines and wrinkles over time. To be worn on top of your moisturiser, instead of your foundation, DDs are an inspired new approach to base make-up. Rather than cover up the good skin along with the bad, they have a sheer coverage that evens everything out. On top of that, they have the benefit of combatting fine lines and wrinkles. Think of them as the protector. Their ingredients focus on defending your skin from environmental aggressors, like pollution. The result? Glowing, healthier skin.