Next season’s cult bag is already on every fashion editor’s wishlist

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  • Launching on Net-A-Porter soon

    There was the Cult Gaia Ark bamboo bag, then the STAUD Moreau and Shirley bags of last season. Now next season’s cult bag has just been unveiled by Net-A-Porter, and it’s already top of every fashion editor’s wishlist, including mine.

    It comes courtesy of Trademark, a New York accessories brand from Tory Burch’s step-daughters Pookie and Louisa Burch, and ticks two major trends for AW18: vintage and faux croc.

    The bucket bag style features a chic stamp croc finish and comes in a glossy brown, which is another big trend forecast by NAP for next season.

    Lisa Aiken, Fashion Director at Net-A-Porter, explains, ‘It’s the faux croc effect, it’s vintage with a contemporary twist. We had the STAUD croc bag which sold out within 5 days, and we firmly believe that this Trademark one is the next it bag.’

    The brand has actually been on the site for two seasons, but thanks to a lower ‘mid-range designer’ price point, it’s about to attract a new cult following, joining ranks with the likes of STAUD, Rixo, Ganni and other contemporary brands.

    And this bag is going to seal the deal for sure when it launches in August, it will retail at £325. Keep the date in your diary, because this one won’t be around for long.


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