You seriously need THIS bag in your life

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  • Trust us, your Instagram feed will thank you

    I know summer is kind of over (though I’m desperately clinging to it, I’m wearing my striped Nanushka jumpsuit as I type), but that doesn’t mean you can’t plan ahead for next year.

    If there’s one bag that has been consistently the star of my Instagram feed, it’s the Cult Gaia Ark bag. Now I know it’s not technically new – Jessica Alba was first spotted wearing it when it launched in the summer of 2016 – however it’s still so popular it’s got its own waiting list, joining the ranks of Hermes’ coveted Birkin bag. Not bad, eh?

    The bag is sold out on Net-A-Porter in the UK, however they are waiting on more stock, and you can sign up using the below link so you don’t miss out.

    cult gaia

    Shop now: Cult Gaia Ark small bamboo clutch for £95 from Net-A-Porter

    So let me list the ways in which I love it.

    It’s a one-way ticket to LA girl cool

    LA fashion may not have been taken that seriously until Gigi Hadid and Emily Ratajkowski came along, but now that it is, this is the one accessory you need to look like an LA girl: it’s just the right amount of laid-back cool.

    Founder and designer Jasmin Larian was actually inspired by Coachella when she launched her brand.

    The Nadine Shirtdress and the Gaia's Ark in large.

    A post shared by CULT GAIA (@cultgaia) on

    It’s an It bag for under £100

    Sure, it might not yet quite be in the league of the Chanel 2.55 and Birkin bags of the world, but if you haven’t got a spare grand or three lying around, then it’s quite cool to know you can purchase a bag that has celebrities and fashion editors clambering over it. There’s something to be said for attainable high fashion.

    It’s the game changer your wardrobe needs

    The Ark is so much more than a bag, it’s a game changer. Wearing it makes you reimagine your entire wardrobe, whether it’s reaching for that bohemian white dress you wouldn’t have picked otherwise, or a bold red suit for work.

    How Versatile is the @cultgaia bag?!!!! #cultgaia #cultbag #availabletopreordernow

    A post shared by Ejos (@ejosmoda) on

    It’s the #ootd accessory of dreams

    Sure, it’s perfect for those Greek hols #ootd shots, paired with an embroidered playsuit or summer dress, but it can easily be worn with dressier paper bag trousers and a shirt in the city. And you can take it into winter too, worn with layered knitwear.

    It comes in lots of shit hot designs

    Still not convinced by the bamboo design? No problem, the bag now comes in sleeker acrylic styles too.


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