Mulberry Announces Sponsorship Of The ICA

The British luxury brand is supporting the Institute for Contemporary Arts for 2014

Mulberry is showing its support for the Institute for Contemporary Arts.

The British luxury brand has announced its 2014 sponsorhip of the ICA, a foundation which supports radical art and culture through exhibitions, films, events, talks and debates.

Mulberry Brand Director Anne-Marie Verdin spoke out about the exciting collaboration. 'Since 1971 Mulberry has a rich history of collaborating with talented and creative people, and we believe strongly in the growing fusion of fashion and art today,' she said.

'We are particularly delighted to be able to work with the ICA on their programme developing young artists - the industry’s future talents.'

The first activity as part of the sponsorship is the Richard Hamilton Exhibition, which runs through April. The ICA presents two installations by the London-born artist, who's regarded as one of the founding figures of pop art.

Gregor Muir, Executive Director ICA, also shared his enthusiasm for the sponsorship: 'Both the ICA and Mulberry share a dynamic legacy and a passion for contemporary art, fashion and design. Working together our combined enthusiasm for creative excellence will play a key role in promoting artistic talent.'

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Ali Gray is an award-winning content director and digital strategist. Most recently she was the Director of Branded Content at Hearst, and helped to bridge the gap between the editorial and commercial worlds working across all Hearst brands, including ELLE, Cosmopolitan, Esquire and Harper's Bazaar. Prior to that she worked as an editor contributing to several brands such as The Telegraph, iVillage UK.