H&M’s New Coachella Collection Is Going To Get You Excited For Festival Season

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  • Coachella may be sold out but pieces of it are available - thanks to H&M

    Festival season is fast approaching. With Coachella’s mid-April happenings taking the first slot on the 2016 Festival Schedule, H&M has once again teamed up with the cool Cali festival to infuse indie music and bohemian street style, and most importantly, to make sure you have the best gear to properly take in a sure-to-happen Kanye West motivational speech. 

    The mud and rain-free festival always attracts an A-list crowd. From the likes of Kendall and Kylie Jenner to Kate BosworthAlexa Chung and Gigi Hadid, it’s a who’s-who of our daily best-dressed lists. This season, the high street staple is serving up quietly ’70s-inflected styles that should please whether you’re slathering on the SPF and headed to Palm Springs for fashion’s favourite festival or are opting to watch the events unfold from the comfort of your apartment.

    For the latest campaign, the Swedish retailer tapped a veritable girl-crush trinity in Julia Cumming, Adwoa Aboah, and male catwalker Luka Sabbat as well as IT-girl of the moment, Hailey Baldwin. In the shots, the foursome romp through the desert, with a collective cool factor that emulate pure music festival heaven with rainbows, desert landscapes and colourful foliage.

    Within the collection, you can expect the typical Coachella must-haves. From casual denim to dresses with graphic prints and chic accessories, festival style has never looked better. There’s a range of crocheted tops, folksy blouses, perfectly patched-up shorts, and, of course floppy hats, sunglasses, and boots, that basically scream desert princess. We love.

    And if you’re lucky enough to have bagged a ticket to this highly sought-after, well-dressed party-in-the-desert and somehow find yourself outfit-less mid-festival, not to worry. For the second year, H&M will host a pop-up shop in the H&M tent where you can buy the exclusive collection, chill, and Snapchat and Instagram your heart out.  

    The collection is in stores and online now. Click through the gallery above to see Marie Claire’s edit of H&M Loves Coachella. 

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