Kylie Jenner’s Puma Campaign Has Arrived, And It’s Fierce

She looks fit, of course.

New York Fashion Week AW16
New York Fashion Week AW16
(Image credit: WWD/REX/Shutterstock)

She looks fit, of course.

Kylie Jenner’s debut campaign for Puma has landed – and the athleisure line she’s fronting is fierce, literally.

Launching on 1st April, the results focus on the new Puma Fierce trainers, a lightweight, lace-free athletic shoe, with cleverly sculpted soles to enhance performance.

Kylie looks in amazing shape in the pictures, which also showcase some cool ready-to-wear workout options. We all know those Kardashians love a good gym sesh, and, perhaps just as importantly, they love to look good doing so.

Kylie’s involvement with Puma wasn’t so celebrated by one particular member of her extended family, however. Her brother-in-law, Kanye West, went off on a rant about her connecting to one of his fashion line’s greatest competitors, tweeting ‘1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!! Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!’

Funny what $1million can do to a person, isn't it? 

Other Puma ambassadors are reportedly involved alongside Kylie, with new pieces from the clothing collection and new colourways for the shoes, expected to be unveiled in the next few weeks.

‘Puma is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,’ said Adam Petrick, Global Director of Brand and Marketing.

‘Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.’

You can’t deny her influence, that’s for sure.