The cost of your mascara could save someone’s sight

20 million women worldwide are needlessly blind

A new beauty campaign launches today for World Sight Day involving photographer Rankin and make-up artists such as Michelle Campbell, Ayami and Caroline Saulnier.

In partnership with the charity Sightsavers, Rankin has created a series of stunning photographs of models wearing unique and powerful make-up designs, created to highlight the shocking number of women in the world who are blind.

There are 45 million blind people in the world; 75% of all blindness can be prevented or cured. Many women don’t have access to eye tests, glasses, medication or surgery, something typically taken for granted by women in the UK.  

With operations costing as little as £5 available to restore sight and change the fortunes of the some 20 million women who are needlessly blind, one of the core campaign messages is that the price of a new mascara or lipstick could make the world of difference.

Rankin commented: ‘I can’t imagine what it must be like to be blind and I can’t even begin to comprehend the distress it causes.  What is most upsetting is that so much is treatable, and people suffer unnecessarily.’   

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