Forget Butter Yellow, Powder Pink is the Colour to Be Wearing This Summer

If there's one thing we can all agree on, it's that the Spring/Summer 2025 runways have introduced us to many unmissable trends worth adding to your wardrobe. From baby doll dresses to doily dressing, we're spoilt for choice with the amount of sartorial inspiration.

Aside from whimsical silhouettes and nightwear-inspired pieces, this season has also introduced a new staple colour that is quickly taking over from last summer's beloved butter yellow. The hue in question? None other than powder pink.

The shade has been a main trend since Barbiecore was a thing a couple of summers ago, but while it was all about bright Valentino pinks then, now we're seeing a softer iteration of the hue. In a nod to *that* Alaia pink dress of Spring/Summer 2024, this season powder pinks are taking over, and you can go as deep into the trend as you like.

From Miu Miu's casual soft powder pink skirt paired with a classic white T-shirt, to Brandon Maxwell's polished silk gown, the key lies in its versatility.

According to the fashion set, you can incorporate pink into your outfit in pretty subtle ways, with capsule wardrobe pieces and accessories. Alternatively, you can go all out for wedding season with a dress or blazer two-piece set.

The bubblegum shade pairs well with neutral shades like white and black, but it also unexpectedly complements other bright hues, such as green, orange, and red. So if you're leaning towards dopamine dressing for SS25, I suggest pairing a pink flared or pencil skirt with a vibrant orange polo shirt for a look that won't go unnoticed.

Convinced? Shop my favourite pink styles below (and don't forget to accessorise with a pink French manicure).

Shop the pink trend