And we’re here for it.
With October marking Breast Cancer Awareness Month, Stella McCartney and Alicia Keys are teaming up to bring attention to a very important issue: detection.
Aiming to raise awareness and encourage women to check themselves regularly, Stella has designed a poppy pink lingerie set as part of her Autumn/ Winter 2017 collection, with a percentage from the sales of the Ophelia Whistling set going to the cause.
The set comprises of a Bralette and Bikini Brief, combining luxurious Japanese lace uplifted by delicate silk rouleaux tie straps and silk covered buttons.
‘Celebrating femininity in the face of severity, and championed for its impactful voice; the yearly Stella McCartney Breast Cancer Awareness Campaign aims to bring back the pride into being a woman,’ a statement read.
Stella McCartney has raised awareness with the campaign annually since 2014, with previous collaborators including Kate Moss, Cara Delevingne and Chelsea Handler.
This year, the designer has cast Grammy award winning singer Alicia Keys in her 2017 campaign – and it’s all for a very important reason.
The emphasis on this year’s campaign is to highlight the inequalities in access to early detection programs, with shocking figures showing that African American women have a 42% higher chance of cancer mortality from Breast Cancer than Caucasian women.
This year’s campaign will support the Memorial Sloan Kettering Breast Examination Centre of Harlem, in the same area where face of the campaign Alicia Keys was born and raised. The centre has screened over 200,000 women for breast cancer, offering free, high quality care to the local community, and seems like the perfect choice by the designer.
The limited edition set will be available starting October 1st at Stella McCartney stores and online as well as at Saks Fifth Avenue, Harrods, Selfridges, Net-a-porter, Harvey Nichols and Le Bon Marche, at prices ranging from £125 for the soft cup to £65 for the Bikini.