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    1. Beauty

    Get ready—you’re going to be seeing these NYFW street style beauty trends everywhere from now on

    The real beauty looks were *off* the catwalk

    Jazzria Harris's avatar
    By Jazzria Harris
    Published 11 September 2024 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    NYFW Beauty Trends
    (Image credit: Getty Images)
    Jump to category:
    • 1. Bright red lips
    • 2. 90s headbands
    • 3. Glossy skin
    • 4. French mani
    • 5. Slicked-back bun
    • 6. Babydoll lashes
    • 7. Undone up-dos
    • 8. Boyfriend blush
    • 9. Turned-out ends
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    If you weren't aware, New York Fashion Week is coming to a close later today. The start of NYFW last weekend signalled the start of the SS25 fashion month, and with it a whole host of stylish influencers, celebrities and fashion industry insiders took to the streets of the city to take note of next season's biggest fashion and beauty trends. While their eyes were firmly on the catwalks, mine were on the streets and FROW’s themselves, keeping an eye out for the biggest and most inspiring fashion month beauty looks.

    And, it is safe to say, the onlookers didn’t disappoint. When it comes to beauty, there have been plenty of looks we’ve come to know and love over recent weeks—from hair trends to nail trends. We have seen the viral boyfriend blush, as well as some more unexpected styles in the form of statement babydoll lashes and the return of the stretchy headband paired with poker-straight hair for a dose of 90s nostalgia.

    The great thing about these looks is, while the catwalk beauty trends are made to stretch the imagination, the street style trends are incredibly wearable and easy to incorporate into your own beauty routine. Want to see for yourself? Keep scrolling for my round up of the best street style beauty trends as seen at NYFW SS25…

    1. Bright red lips

    A woman wearing white cat eye sunglasses and red lips, a key New York Fashion Week street style beauty trend

    (Image credit: Getty Images)

    While red lips have come in all shades at NYFW, from berry to orange-red tones, there has been one hue in particular that takes top spot. Bright-red ruby shades were the go-to, worn with pared-back beauty looks to allow the lips do all the talking (both metaphorically and literally).

    Nars Powermatte High Intensity Lip Pencil in Kiss Me Deadly

    Nars Powermatte High Intensity Lip Pencil in Kiss Me Deadly
    £24 AT LOOKFANTASTIC

    MAC Retro Matte Lipstick

    MAC Retro Matte Lipstick in Ruby Woo
    £22 AT BOOTS

    2. 90s headbands

    Woman wearing a 90s Headband and straight hair, a key New York Fashion Week street style beauty trend

    (Image credit: Getty Images)

    This nostalgic hair trend was a favourite among the street style set with many opting for sleek, straight looks topped with an elasticated headband. For an ultra-smooth finish, apply a smoothing lotion or pomade before applying your headband to tame flyaways and give additional hold.

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    Adanola Brand-tab stretch-cotton headband

    Adanola Brand-Tab Stretch-Cotton Headband
    £10 AT SELFRIDGES

    Hair by Sam McKnight Dressed To Kill Define and De Frizz Creme

    Hair by Sam McKnight Dressed To Kill Define and De Frizz Creme
    £26 AT SPACE NK

    3. Glossy skin

    Woman with Glossy Skin, a key New York Fashion Week street style beauty trend

    (Image credit: Getty Images)

    Leading on from last season’s barely-there bases, this NYFW was all about glossy foundations in ultra-light finishes. To recreate the look, mix a few drops of a glowy, illuminating primer into a sheer skin tint for a natural-looking glass skin effect.

    L'Oréal Paris Lumi Glotion

    L'Oréal Paris Paradise Lumi Glotion
    £11.99 AT LOOKFANTASTIC

    Ciate Dewy Skin Glass Glow Tint

    Ciaté Dewy Skin Glass Glow Tint
    £29 AT CIATÉ

    4. French mani

    Close up of woman's hands with french manicure, a key New York Fashion Week street style beauty trend

    (Image credit: Getty Images)

    When it comes to nail trends, the classic french manicure reigned supreme in traditional pink and white colour ways, while chic neutrals tones of greige and white also made an appearance. While colours differed, however, there was one nail shape which crossed all: the almond, cementing itself as this season's chicest nail shape.

    Marie Claire Newsletter

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    Manucurist Nail Polish in Pale Rose

    Manucurist Nail Polish in Pale Rose
    £14 AT MANUCURIST

    Kiko New Power Pro Nail Lacquer in French White

    Kiko Power Pro Nail Lacquer in French White
    £5.99 AT KIKO

    5. Slicked-back bun

    Woman with a centre parted slicked back bun, a key New York Fashion Week street style beauty trend

    (Image credit: Getty Images)

    I’m a huge fan of a slicked-back bun, so I was very happy to see it was the cool girls' hairstyle of choice at NYFW. Worn low with a sleek centre part, the resulting look was clean, polished and put-together.

    TIGI Bed Head Hair Stick

    Tigi Bed Head Hair Stick
    £9.70 (WAS £16.95) AT AMAZON

    Boots standard ponybands black

    Boots Standard Ponybands in Black
    £2.50 AT BOOTS

    6. Babydoll lashes

    Woman with curled babydoll lashes, a key New York Fashion Week street style beauty trend

    (Image credit: Getty Images)

    While lashes are usually a less trend-led part of a make-up look, this season they came into their own. Babydoll inspired falsies and curled natural lashes were the way to go, topped with lengthening mascara for a sky-high finish.

    brushworks Lash Curler

    brushworks Lash Curler
    £4.99 AT LOOKFANTASTIC

    Eylure Volume No.112 Extreme Curl

    Eylure Volume No.112 Extreme Curl
    £10 AT BOOTS

    7. Undone up-dos

    Woman with undone updo hairstyle, a key New York Fashion Week street style beauty trend

    (Image credit: Getty Images)

    On the other end of the hair spectrum from the neat centre-parted bun were the undone up-dos. Favoured by celebs like Camilla Cabello and influencer Xenia Adonts, tousled strands were bundled into loose knots and buns with face-framing pieces left out for a soft finish.

    Ouai Texturizing Hair Spray

    Ouai Texturizing Hair Spray
    £26 AT SPACENK

    Amika Un.done Volume & Texture Spray

    Amika Un.Done Volume & Texture Spray
    £26 AT CULT BEAUTY

    8. Boyfriend blush

    Woman with boyfriend blush, a key New York Fashion Week street style beauty trend

    (Image credit: Getty Images)

    Blusher is bigger than ever right now, and there are so many different blusher trends to try. At NYFW, it was boyfriend blush I spotted on repeat, where colour is applied to the apples of the cheeks to give a ruddy, flushed look. For a natural-looking finish, apply a liquid or cream blush with your fingers, pushing the product into the skin as you go.

    Refy Cream Blush in Rose

    Refy Cream Blush in Rose
    £16 AT REFY

    Saie Dew Blush

    Saie Dew Blush in Chilly
    £20 AT CULT BEAUTY

    9. Turned-out ends

    Woman with short hair and turned out ends, a key New York Fashion Week street style beauty trend

    (Image credit: Getty Images)

    I first spotted the turned-out ends trend following fashion month last season, and it’s a look that’s sticking around for this one, too. This season, however, it was slightly less sculpted, with the flicks falling more in line with a person's natural texture for a more relaxed look.

    Dry Bar High Tops Self-grip Rollers

    Drybar High Tops Self-grip Rollers
    £10 AT LOOKFANTASTIC

    Oribe Superfine Strong Hold Hairspray

    Oribe Superfine Strong Hold Hairspray
    £39 AT NET-A-PORTER

    Jazzria Harris
    Jazzria Harris
    Freelance Fashion & Beauty Writer

    Jazzria Harris is a freelance fashion and beauty journalist with over 8 years experience working in the industry. At just 4ft 11, she’s an expert in petite dressing and previously wrote the column Jazz’s Short Stories giving tips and advice on dressing for petite proportions. Her wardrobe staples are a great black blazer, a hardworking slip skirt and of course a great pair of heels (for the extra inches, of course). Jazz has written for publications including ELLE UK, heat magazine, Eliza, Women & Home and more.

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