By buying this t-shirt you will help save the planet

#StartWithATree

Penny Goldstone
By Penny Goldstone
published

#StartWithATree

Looking to make a difference and look stylish at the same time? Well you're in luck because Pinko has just the thing for you.

The brand has teamed up with Treedom, a side which lets users plant a tree at the click of a button, to create its own 'Pinko Forest', featuring 10,000 mango, banana, macadamia, African cherry and avocado trees to be planted in Kenya this year.

To create awareness on the project, Pinko has launched an exclusive t-shirt, made of organic cotton and sold in eco-friendly packaging, which encourages you to take action now with catchy slogans.

Plus, by buying the t-shirt, you're supporting an initiative that benefits the people living in the plantation area as they will have the chance to work on it and fulfil their basic food needs with the fruits.

Shop now: TREEDOM COTTON T-SHIRT for £55 from Pinko

Pinko's founder Pietro Negra says, 'This initiative is only the first step of a long path Pinko will make to build a strong set of social values which are extremely relevant for the younger generations. These are definitely more and more environmentally conscious and we have the responsibility to support their dream of a world resurrected from its present terrible state.'

Time to embrace positive thinking.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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