As IF Zara could better
Words by Jadie Troy-Pryde
It’s official – Zara is what our sartorial dreams are made of.
Every season there is a stand-out piece that we fawn over for weeks, and it has been happening since Zara came into our lives in 1998. Take a look at these most popular Zara items ever if you don’t believe us.
And if you have been wishing that you picked up #thatcoat before it sold out last year, then we’ve got good news – it’s back.
While the Zara buzz has been steadily growing this year, they’ve also revealed that they are planning to give their stores a huge high-tech makeover, and we’re so into it.
The Spanish retailer hopes to install some very cool features into their shops, giving them an edge over their high-street competitors. According to Refinery29, they will introduce self-checkouts to speed up that weekly lunchtime dash for the latest sell-out item (so no excuse if you’re still fawning over this leather biker jacket).
But that’s not all. Apparently, they are testing interactive changing rooms to make it easier for customers to request different sizes, colours or items via a tablet. It’ll also provide assistance and recommendations from the website.