Tu is embracing all boobs, big or small, and it's a joyous thing

Penny Goldstone
By Penny Goldstone
published

To quote Marie Kondo (anyone else obsessed?), Tu's new lingerie campaign is sparking much joy. For starters, the name includes (.)(.). Secondly, its tagline is 'all boobs welcome'.

I personally have small ones, but some of my friends have big boobs. Although I've now come to love them, I used to want a boob job, and I know some of my friends with big breasts wish they could have them reduced. It turns out we are the norm.

Because Tu found in a survey that 58% of women wish their boobs were different and 71% believe that advertising presents an unattainable image of breasts.

With that in mine, it is launching the ‘All Boobs Welcome’ campaign in early Feb, to inspire body confidence by normalising the nation’s knockers.

To tie in with the campaign, there will be a Tu Boob Pop Up (get tickets here) in Covent Garden, running from 6-10 February, giving women the chance to be fitted by a professional, shop the latest selection of bras (ranging from sizes 32A-42GG) and take part in a series of creative workshops aiming to leave them feeling great about themselves and their bodies, like podcasts and live drawing.

Time to love your boobs, just as they are.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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