This cult bag brand is launching shoes and that's all anyone can talk about

STAUD, the cult clothing brand behind the London Fashion Week accessores everyone wore last season, has just launched a shoe range on, and everyone is pretty excited about it.

Tapping into one of summer's biggest fashion trend: the naked sandal, the collection serves up the perfect minimalist sandal, but with a vintage twist that is true to the brand.

It was inspired by the 1976 film Fox Trot and the ease of seaside living. With that in mind, the shoes are designed to be taken from day to night, and from the ocean to the shore, however if you're not lucky enough to either live in LA, or be going on holiday soon, don't worry.

The assortment of wedges, flat mules and strappy kitten-heel sandals are just as chic paired with a city wardrobe too, and the simple colour-ways: pastel blue, white, brown, black and red, is to die for.

Founder Sarah Staudinger told us, 'We wanted to offer versatility and a bang for your buck when it comes to shoes that make a statement for every day. Nothing is too high, everything is comfortable, practical and you can dress it up or down — that’s a huge part of brand identity across the board with bags and ready-to-wear and now shoes.'

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.