This cult bag brand is launching shoes and that’s all anyone can talk about

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  • STAUD, the cult clothing brand behind the London Fashion Week accessores everyone wore last season, has just launched a shoe range on, and everyone is pretty excited about it.

    Tapping into one of summer’s biggest fashion trend: the naked sandal, the collection serves up the perfect minimalist sandal, but with a vintage twist that is true to the brand.

    It was inspired by the 1976 film Fox Trot and the ease of seaside living. With that in mind, the shoes are designed to be taken from day to night, and from the ocean to the shore, however if you’re not lucky enough to either live in LA, or be going on holiday soon, don’t worry.

    The assortment of wedges, flat mules and strappy kitten-heel sandals are just as chic paired with a city wardrobe too, and the simple colour-ways: pastel blue, white, brown, black and red, is to die for.

    Founder Sarah Staudinger told us, ‘We wanted to offer versatility and a bang for your buck when it comes to shoes that make a statement for every day. Nothing is too high, everything is comfortable, practical and you can dress it up or down — that’s a huge part of brand identity across the board with bags and ready-to-wear and now shoes.’

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