Sales of this item have gone up because of Fleabag

Forget the Meghan Markle effect, these days it's all about the Fleabag effect. Believe it or not, Phoebe Waller-Bridge's flawed Londoner has become an unlikely source of sartorial inspiration, causing items to sell out after appearing on the show.

Take the now iconic black jumpsuit that Phoebe wore in the opening episode of season two, which is being re-stocked as I type thanks to high demand.

Now fashion aggregation site has revealed that red dresses have been flying off the virtual shelves, after the (unnamed) main character wears a little floral number to her dad's wedding in the season finale.

The site reports that searches for red dresses are up 38% over the past couple of weeks, since the end of the show.

The most wanted red floral dresses come courtesy of Reformation, Self-Portrait and Emilia Wickstead.

Meanwhile, searches for black jumpsuits have gone up by a massive 61%, and the most viewed brands are Asos and Topshop.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.