Burberry has a new logo and it’s kind of a big deal

As you know, Christopher Bailey exited Burberry in style with his last London Fashion Week show in February, after 17 years at the helm of the iconic British brand.

It was announced in March that Riccardo Tisci (formerly of Givenchy) would be the new creative chief, and while we can’t wait to see his first collection in September, he’s already shaking things up a bit, by changing the logo.

Now I know this doesn’t sound like a massive deal, but it kind of is, because it hasn’t happened in over a decade, and it makes sense to start completely afresh.

Riccardo unveiled the minimalist text on Instagram, a simple ‘Burberry’ in block letters, with underneath it, ‘London England’.

But that’s not all, he also enlisted the help of Peter Saville to design a brand new monogram, which was designed in just four weeks.

The #ThomasBurberry Monogram August 2018

A post shared by Burberry (@burberry) on

Riccardo and his team delved into the archives for inspiration for both projects, and was apparently inspired by a 1908 logo and a Thomas Burberry design, which he felt were ‘very contemporary’, according to some exchanges he shared on the feed too.

The new monogram features the founder’s intertwined initials, in a red, white and honey combination.

He said, ‘Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house.’

It’s a thumbs up from us, and roll on September.

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