Burberry has a new logo and it’s kind of a big deal

(Image credit: Shutterstock/Rex)

As you know, Christopher Bailey exited Burberry in style with his last London Fashion Week show in February, after 17 years at the helm of the iconic British brand.

It was announced in March that Riccardo Tisci (formerly of Givenchy) would be the new creative chief, and while we can't wait to see his first collection in September, he's already shaking things up a bit, by changing the logo.

Now I know this doesn't sound like a massive deal, but it kind of is, because it hasn't happened in over a decade, and it makes sense to start completely afresh.

A photo posted by on

Riccardo unveiled the minimalist text on Instagram, a simple 'Burberry' in block letters, with underneath it, 'London England'.

But that's not all, he also enlisted the help of Peter Saville to design a brand new monogram, which was designed in just four weeks.

A photo posted by on

Riccardo and his team delved into the archives for inspiration for both projects, and was apparently inspired by a 1908 logo and a Thomas Burberry design, which he felt were 'very contemporary', according to some exchanges he shared on the feed too.

The new monogram features the founder's intertwined initials, in a red, white and honey combination.

He said, 'Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house.'

It's a thumbs up from us, and roll on September.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.