ASOS are being praised for this very real reason

Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.

Shoppers are loving it

ASOS may have got everyone talking recently with its weird gifts with every delivery and VVIP tricks, but this time round, it’s getting attention for an even better reason.

You see, an eagle-eyed shopper noticed, while bikini shopping, that the model’s body hadn’t been photoshopped at all, leaving her beautiful stretch marks for everyone to see.

The shopper, Amy, wrote on Twitter, ‘So impressed with ASOS for not airbrushing the model’s stretch marks. She looks amazing!’

More praise followed, with another user writing, ‘So happy to see those zebra markings – that’s so normal! Well done ASOS.’

So impressed with @Asos for not airbrushing the models stretchmarks???? She looks amazing! pic.twitter.com/OKEZinpjKe

— Amy? (@amyrowlandsx) June 28, 2017

My bum isn't that toned at all – wow… but so happy to see those zebra markings – THAT'S SO NORMAL! :D. Well done @ASOS x

— Beckie Jane Brown (@BeckieJBrown) June 28, 2017

exactly. It is. No one has clear armpits & everyone has stretch marks. It's just purely NORMAL.

— guttermouth (@iPukeHelloKitty) June 28, 2017

The fashion e-tailer’s decision comes after France banned too-thin models from the catwalk, and demanded that any retouched pictures be marked as such.

We don’t know about you, but we are loving ASOS’ work, because to us, the model is still beautiful. In fact, more so now that we can see her stretch marks.

It’s about time we started celebrating our bodies as they are, stretch marks or not, non?