Shoppers are loving it
You see, an eagle-eyed shopper noticed, while bikini shopping, that the model’s body hadn’t been photoshopped at all, leaving her beautiful stretch marks for everyone to see.
The shopper, Amy, wrote on Twitter, ‘So impressed with ASOS for not airbrushing the model’s stretch marks. She looks amazing!’
More praise followed, with another user writing, ‘So happy to see those zebra markings – that’s so normal! Well done ASOS.’
The fashion e-tailer’s decision comes after France banned too-thin models from the catwalk, and demanded that any retouched pictures be marked as such.
We don’t know about you, but we are loving ASOS’ work, because to us, the model is still beautiful. In fact, more so now that we can see her stretch marks.
It’s about time we started celebrating our bodies as they are, stretch marks or not, non?