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    • Women Who Win
    1. Style

    ASOS are being praised for this very real reason

    Shoppers are loving it

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 29 June 2017 In News

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    Shoppers are loving it

    ASOS may have got everyone talking recently with its weird gifts with every delivery and VVIP tricks, but this time round, it’s getting attention for an even better reason.

    You see, an eagle-eyed shopper noticed, while bikini shopping, that the model’s body hadn’t been photoshopped at all, leaving her beautiful stretch marks for everyone to see.

    The shopper, Amy, wrote on Twitter, ‘So impressed with ASOS for not airbrushing the model’s stretch marks. She looks amazing!’

    More praise followed, with another user writing, ‘So happy to see those zebra markings - that’s so normal! Well done ASOS.’

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    The fashion e-tailer’s decision comes after France banned too-thin models from the catwalk, and demanded that any retouched pictures be marked as such.

    We don’t know about you, but we are loving ASOS’ work, because to us, the model is still beautiful. In fact, more so now that we can see her stretch marks.

    Marie Claire Newsletter

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    It’s about time we started celebrating our bodies as they are, stretch marks or not, non?

    Penny Goldstone
    Penny Goldstone
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    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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