ASOS are being praised for this very real reason

Shoppers are loving it

asos best sellers

Shoppers are loving it

ASOS may have got everyone talking recently with its weird gifts with every delivery and VVIP tricks, but this time round, it’s getting attention for an even better reason.

You see, an eagle-eyed shopper noticed, while bikini shopping, that the model’s body hadn’t been photoshopped at all, leaving her beautiful stretch marks for everyone to see.

The shopper, Amy, wrote on Twitter, ‘So impressed with ASOS for not airbrushing the model’s stretch marks. She looks amazing!’

More praise followed, with another user writing, ‘So happy to see those zebra markings - that’s so normal! Well done ASOS.’

The fashion e-tailer’s decision comes after France banned too-thin models from the catwalk, and demanded that any retouched pictures be marked as such.

We don’t know about you, but we are loving ASOS’ work, because to us, the model is still beautiful. In fact, more so now that we can see her stretch marks.

It’s about time we started celebrating our bodies as they are, stretch marks or not, non?

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.