Love is worth £163,424 says study as authors put a price on the words I love you
The words ‘I love you’ are worth £163,424 according to a new book which aims to create a new value system.
You Are Really Rich, You Just Don’t Know It Yet, by former ad executives Steve Henry and David Alberts, aims to show there is more to life than money.
It puts the value of being in a stable relationship at £154,849 while placed on spending time with good mates is said to be worth £63,256, reports the Daily Telegraph.
‘The book is about a new value system, an alternative to a purely financial system,’ said Mr Henry. ‘Partly because, as a direct result of the credit crunch, people are exploring different ways of living, and they’re looking for something to replace money as a general criterion for value.’
A study was carried out by research specialist Brainjuicer who asked over 1,000 people nationally what made them happy. They were asked to rate 50 different life events and experiences and compare them with the pleasure gained from a lottery windfall.
Being in good health turns out to be our most precious possession with a value of £180,105. Living in the city proves to be worth much less than being in the country.
Other events in the top ten of life’s best experiences are: living in a peaceful and safe country – £129,448; having children – £123,592; spending time with your family – £110,04; laughing – £108,021; having sex – £105,210; going on holiday – £91,759; savouring the peace and quiet – £89,828.
Reading a book is worth £53,660 whereas going to the cinema comes in at half that £21,615. Being happy at work is £37,229 but it doesn’t compare with a looking forward to the weekend which is £49,764 and taking a day off has a value of £54,428.