You can now shop Ganni’s debut denim line
It's the capsule collection we've been longing for...
This article originally appeared on InStyle UK
The cult Danish label Ganni has teamed up with Bengt Thornefors and Christoffer Svensson from Magniberg, a Swedish bedlinen company, to produce a capsule denim collection.
First seen in Ganni’s spring summer 2018 show in Copenhagen, the 10-piece capsule collection is exclusively available to buy today on Net-a-Porter, Ganni.com and in select Ganni stores.
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‘We wanted to do denim for a longtime but I would never do anything that doesn’t feel right and I would never do it just to do it,’ Ganni’s Creative Director, Ditte Reffstrup told InStyle UK after the SS18 show. ‘We’re known for our colour and prints and I can’t reveal too much but this is a taste of what we have planned for the future. It’s very me.’
The 10-pieces are sure to appeal to #GanniGirls, the brand’s loyal fans who post outfit shots on Instagram, with denim jackets, jeans and a skirt in a myriad of shades including egg yolk orange, sherbet yellow and lavender alongside a traditional denim blue. Silhouettes are also Ganni-esque with ultra-wide legged jeans and cropped boxy jackets. Prices start from £295
